So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
TIM COOKThe largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
More Tim Cook Quotes
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I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
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The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
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If you want me to do things only for ROI reasons, you should get out of this stock.
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I remember what it was like to grow up in the South in the 1960s and 1970s.
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I don’t think Apple has to own a content business.
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Our message, to people around the country and around the world, is this: Apple is open.
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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Never try to fix other people. God does not need to do a bank shot off your lips.
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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I love museums. But I don’t want to live in one.
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Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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You are more powerful than you think.
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Today, we are pleased to announce the biggest advancement in iPhone.
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We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
TIM COOK