Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
TIM COOKThe largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
More Tim Cook Quotes
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I just want to build great products.
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Apple is this great American company that could have only happened here.
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I don’t really think anything Microsoft does puts pressure on Apple.
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I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
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From our point of view it’s important that Apple not be the developer for the world.
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We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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Apple Watch is the most personal device we’ve ever created.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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Discrimination, in all its forms, is bad for business.
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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America is always stronger when we do things together.
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Gaming has kind of evolved a bit. More people play on portable devices.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
TIM COOK