The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
TIM COOKThe largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
More Tim Cook Quotes
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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Certainly some things that are very good can sometimes be used in a bad way.
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Our message, to people around the country and around the world, is this: Apple is open.
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A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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I am driven by great work and seeing people do incredible things and having a part in that.
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If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
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Price is rarely the most important thing. A cheap product might sell some units.
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Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
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When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
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Apple Watch is the most personal device we’ve ever created.
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What makes Siri cool is she has a personality.
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I am who I am, and I’m focused on that, and being a great CEO of Apple.
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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In the long arc of time, you are only relevant if customers love you.
TIM COOK