A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
TIM COOKSecurity isn’t just a feature, it’s a base, it’s a fundamental, right.
More Tim Cook Quotes
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We make the best phone, we don’t make the most phones.
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In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
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You can only do so many things great, and you should cast aside everything else.
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Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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Without encryption, you and I wouldn’t be able to do our banking online.
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I don’t think Apple has to own a content business.
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Excellence has become a habit.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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You want to be the pebble in the pond that creates the ripples for change.
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I just want to build great products.
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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America is always stronger when we do things together.
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The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
TIM COOK