You can only do so many things great, and you should cast aside everything else.
TIM COOKSecurity isn’t just a feature, it’s a base, it’s a fundamental, right.
More Tim Cook Quotes
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The sidelines are not where you want to live your life. The world needs you in the arena!
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
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Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
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Certainly some things that are very good can sometimes be used in a bad way.
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I love museums. But I don’t want to live in one.
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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Without encryption, you and I wouldn’t be able to do our banking online.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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The longer the meeting, the less is accomplished.
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What makes Siri cool is she has a personality.
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
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People are running huge enterprises off of hacking and stealing data.
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I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
TIM COOK






