You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
TIM COOKSecurity isn’t just a feature, it’s a base, it’s a fundamental, right.
More Tim Cook Quotes
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When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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Gaming has kind of evolved a bit. More people play on portable devices.
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I don’t really think anything Microsoft does puts pressure on Apple.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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Apple Watch is the most personal device we’ve ever created.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
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To whom much is given, much is expected. I do believe this. It’s embedded in me.
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Let your joy be in your journey, not in some distant goal.
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You can’t have a back door that’s only for the good guys.
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What makes Siri cool is she has a personality.
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I don’t think Apple has to own a content business.
TIM COOK