We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
TIM COOKSecurity isn’t just a feature, it’s a base, it’s a fundamental, right.
More Tim Cook Quotes
-
-
An acorn would never brag about giving shade.
TIM COOK -
A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
TIM COOK -
Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
TIM COOK -
We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
TIM COOK -
Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
TIM COOK -
If you want me to do things only for ROI reasons, you should get out of this stock.
TIM COOK -
No one should have a key that turns a billion locks. It shouldn’t exist.
TIM COOK -
It’s the privilege of a lifetime for me to work with the most innovative people on Earth.
TIM COOK -
You can’t have a back door that’s only for the good guys.
TIM COOK -
There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
TIM COOK -
To whom much is given, much is expected. I do believe this. It’s embedded in me.
TIM COOK -
We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
TIM COOK -
You want to be the pebble in the pond that creates the ripples for change.
TIM COOK -
I learned that focus is key. Not just in your running a company, but in your personal life as well.
TIM COOK -
Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
TIM COOK