I don’t think Apple has to own a content business.
TIM COOKSecurity isn’t just a feature, it’s a base, it’s a fundamental, right.
More Tim Cook Quotes
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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Anything can change, because the smartphone revolution is still in the early stages.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
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Price is rarely the most important thing. A cheap product might sell some units.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
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There’s something very dangerous happening in states across the country.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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There’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
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I am who I am, and I’m focused on that, and being a great CEO of Apple.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
TIM COOK