Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
TIM COOKSecurity isn’t just a feature, it’s a base, it’s a fundamental, right.
More Tim Cook Quotes
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I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
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The sidelines are not where you want to live your life. The world needs you in the arena!
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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Apple Watch is the most personal device we’ve ever created.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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America is always stronger when we do things together.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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Certainly some things that are very good can sometimes be used in a bad way.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
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I am who I am, and I’m focused on that, and being a great CEO of Apple.
TIM COOK