Discrimination, in all its forms, is bad for business.
TIM COOKSince these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
More Tim Cook Quotes
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
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You are more powerful than you think.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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An acorn would never brag about giving shade.
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If you want me to do things only for ROI reasons, you should get out of this stock.
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From our point of view it’s important that Apple not be the developer for the world.
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Anything can change, because the smartphone revolution is still in the early stages.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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To whom much is given, much is expected. I do believe this. It’s embedded in me.
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I just want to build great products.
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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The sidelines are not where you want to live your life. The world needs you in the arena!
TIM COOK