A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
TIM COOKSince these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
More Tim Cook Quotes
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Nobody wants to buy sour milk.
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Discrimination, in all its forms, is bad for business.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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It’s the privilege of a lifetime for me to work with the most innovative people on Earth.
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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Anything can change, because the smartphone revolution is still in the early stages.
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America is always stronger when we do things together.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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From our point of view it’s important that Apple not be the developer for the world.
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Certainly some things that are very good can sometimes be used in a bad way.
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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Gaming has kind of evolved a bit. More people play on portable devices.
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