Security isn’t just a feature, it’s a base, it’s a fundamental, right.
TIM COOKSince these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
More Tim Cook Quotes
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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From our point of view it’s important that Apple not be the developer for the world.
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Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
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The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
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To whom much is given, much is expected. I do believe this. It’s embedded in me.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
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I am who I am, and I’m focused on that, and being a great CEO of Apple.
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If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
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Android dominates the mobile malware market.
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You can’t have a back door that’s only for the good guys.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
TIM COOK