We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
TIM COOKSince these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
More Tim Cook Quotes
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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It is possible to be aware of God at all times.
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You want to be the pebble in the pond that creates the ripples for change.
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If you want me to do things only for ROI reasons, you should get out of this stock.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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Nobody wants to buy sour milk.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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What makes Siri cool is she has a personality.
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We can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
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I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
TIM COOK






