If you want me to do things only for ROI reasons, you should get out of this stock.
TIM COOKEverybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
More Tim Cook Quotes
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I am who I am, and I’m focused on that, and being a great CEO of Apple.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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There’s something very dangerous happening in states across the country.
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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The sidelines are not where you want to live your life. The world needs you in the arena!
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I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
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Our message, to people around the country and around the world, is this: Apple is open.
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
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Today, we are pleased to announce the biggest advancement in iPhone.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
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Apple Pay is forever changing the way we pay for things.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
TIM COOK






