We make the best phone, we don’t make the most phones.
TIM COOKEverybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
More Tim Cook Quotes
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In the world of cyber security, the last thing you want is to have a target painted on you.
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There’s something very dangerous happening in states across the country.
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We can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
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From our point of view it’s important that Apple not be the developer for the world.
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Excellence has become a habit.
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If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
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I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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I just want to build great products.
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
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Without encryption, you and I wouldn’t be able to do our banking online.
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The longer the meeting, the less is accomplished.
TIM COOK