Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
TIM COOKEverybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
More Tim Cook Quotes
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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In the world of cyber security, the last thing you want is to have a target painted on you.
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Today, we are pleased to announce the biggest advancement in iPhone.
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Without encryption, you and I wouldn’t be able to do our banking online.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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Let your joy be in your journey, not in some distant goal.
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
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Apple Pay is forever changing the way we pay for things.
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Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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In the long arc of time, you are only relevant if customers love you.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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Apple Watch is the most personal device we’ve ever created.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
TIM COOK