The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
TIM COOKEverybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
More Tim Cook Quotes
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
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When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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People are running huge enterprises off of hacking and stealing data.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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You want to be the pebble in the pond that creates the ripples for change.
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I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
TIM COOK -
We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
TIM COOK






