Price is rarely the most important thing. A cheap product might sell some units.
TIM COOKEverybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
More Tim Cook Quotes
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
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Maybe law enforcement would like the ability to turn on the camera on your Mac.
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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Android dominates the mobile malware market.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
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You can’t have a back door that’s only for the good guys.
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Anything can change, because the smartphone revolution is still in the early stages.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
TIM COOK