You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
TIM COOKEverybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
More Tim Cook Quotes
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Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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Without encryption, you and I wouldn’t be able to do our banking online.
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To whom much is given, much is expected. I do believe this. It’s embedded in me.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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We make the best phone, we don’t make the most phones.
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Apple Watch is the most personal device we’ve ever created.
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It is possible to be aware of God at all times.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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You can’t have a back door that’s only for the good guys.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
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Today, we are pleased to announce the biggest advancement in iPhone.
TIM COOK