What makes Siri cool is she has a personality.
TIM COOKYou can’t have a back door that’s only for the good guys.
More Tim Cook Quotes
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You can only do so many things great, and you should cast aside everything else.
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To whom much is given, much is expected. I do believe this. It’s embedded in me.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
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I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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I remember what it was like to grow up in the South in the 1960s and 1970s.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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You can’t have a back door that’s only for the good guys.
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From our point of view it’s important that Apple not be the developer for the world.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
TIM COOK