I am driven by great work and seeing people do incredible things and having a part in that.
TIM COOKYou can’t have a back door that’s only for the good guys.
More Tim Cook Quotes
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Maybe law enforcement would like the ability to turn on the camera on your Mac.
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
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In the world of cyber security, the last thing you want is to have a target painted on you.
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The government should always be the one defending civil liberties.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
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Nobody wants to buy sour milk.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
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A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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A great product isn’t just a collection of features. It’s how it all works together.
TIM COOK