If you want me to do things only for ROI reasons, you should get out of this stock.
TIM COOKYou can’t have a back door that’s only for the good guys.
More Tim Cook Quotes
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There’s something very dangerous happening in states across the country.
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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It’s the privilege of a lifetime for me to work with the most innovative people on Earth.
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Never try to fix other people. God does not need to do a bank shot off your lips.
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Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
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Security isn’t just a feature, it’s a base, it’s a fundamental, right.
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People are running huge enterprises off of hacking and stealing data.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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Android dominates the mobile malware market.
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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No one should have a key that turns a billion locks. It shouldn’t exist.
TIM COOK






