Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
TIM COOKNo matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
More Tim Cook Quotes
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To whom much is given, much is expected. I do believe this. It’s embedded in me.
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
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We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
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We make the best phone, we don’t make the most phones.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
TIM COOK