An acorn would never brag about giving shade.
TIM COOKNo matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
More Tim Cook Quotes
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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I don’t think Apple has to own a content business.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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You can only do so many things great, and you should cast aside everything else.
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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America is always stronger when we do things together.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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You are more powerful than you think.
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There’s something very dangerous happening in states across the country.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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You can’t have a back door that’s only for the good guys.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
TIM COOK