I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
TIM COOKNo matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
More Tim Cook Quotes
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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I don’t think Apple has to own a content business.
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Apple Pay is forever changing the way we pay for things.
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I remember what it was like to grow up in the South in the 1960s and 1970s.
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We make the best phone, we don’t make the most phones.
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Gaming has kind of evolved a bit. More people play on portable devices.
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In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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Excellence has become a habit.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
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Never try to fix other people. God does not need to do a bank shot off your lips.
TIM COOK






