Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
TIM COOKApple Pay is forever changing the way we pay for things.
More Tim Cook Quotes
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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A great product isn’t just a collection of features. It’s how it all works together.
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Security isn’t just a feature, it’s a base, it’s a fundamental, right.
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If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
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To whom much is given, much is expected. I do believe this. It’s embedded in me.
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Nobody wants to buy sour milk.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
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It is possible to be aware of God at all times.
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If you want me to do things only for ROI reasons, you should get out of this stock.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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I love museums. But I don’t want to live in one.
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I am driven by great work and seeing people do incredible things and having a part in that.
TIM COOK