You want to be the pebble in the pond that creates the ripples for change.
TIM COOKExcellence has become a habit.
More Tim Cook Quotes
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Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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In the long arc of time, you are only relevant if customers love you.
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You can’t have a back door that’s only for the good guys.
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From our point of view it’s important that Apple not be the developer for the world.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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You can only do so many things great, and you should cast aside everything else.
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Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
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We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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Apple Pay is forever changing the way we pay for things.
TIM COOK






