I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
TIM COOKExcellence has become a habit.
More Tim Cook Quotes
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No one should have a key that turns a billion locks. It shouldn’t exist.
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Today, we are pleased to announce the biggest advancement in iPhone.
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I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
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The government should always be the one defending civil liberties.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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Price is rarely the most important thing. A cheap product might sell some units.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
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The sidelines are not where you want to live your life. The world needs you in the arena!
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Excellence has become a habit.
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In the long arc of time, you are only relevant if customers love you.
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
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I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
TIM COOK






