There’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
TIM COOKExcellence has become a habit.
More Tim Cook Quotes
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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Android dominates the mobile malware market.
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Excellence has become a habit.
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In the long arc of time, you are only relevant if customers love you.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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People are running huge enterprises off of hacking and stealing data.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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Apple Pay is forever changing the way we pay for things.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
TIM COOK