The government should always be the one defending civil liberties.
TIM COOKExcellence has become a habit.
More Tim Cook Quotes
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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You can’t have a back door that’s only for the good guys.
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If you want me to do things only for ROI reasons, you should get out of this stock.
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The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
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A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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People are running huge enterprises off of hacking and stealing data.
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Price is rarely the most important thing. A cheap product might sell some units.
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It is possible to be aware of God at all times.
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You want to be the pebble in the pond that creates the ripples for change.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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Apple is this great American company that could have only happened here.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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Excellence has become a habit.
TIM COOK