From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
TIM COOKExcellence has become a habit.
More Tim Cook Quotes
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The government should always be the one defending civil liberties.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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Security isn’t just a feature, it’s a base, it’s a fundamental, right.
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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You can’t have a back door that’s only for the good guys.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
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A great product isn’t just a collection of features. It’s how it all works together.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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You can only do so many things great, and you should cast aside everything else.
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It’s the privilege of a lifetime for me to work with the most innovative people on Earth.
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If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
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Today, we are pleased to announce the biggest advancement in iPhone.
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