Apple Watch is the most personal device we’ve ever created.
TIM COOKExcellence has become a habit.
More Tim Cook Quotes
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Security isn’t just a feature, it’s a base, it’s a fundamental, right.
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I am who I am, and I’m focused on that, and being a great CEO of Apple.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
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I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
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To whom much is given, much is expected. I do believe this. It’s embedded in me.
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Never try to fix other people. God does not need to do a bank shot off your lips.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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It is possible to be aware of God at all times.
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If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
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Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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Maybe law enforcement would like the ability to turn on the camera on your Mac.
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Discrimination, in all its forms, is bad for business.
TIM COOK