America is always stronger when we do things together.
TIM COOKExcellence has become a habit.
More Tim Cook Quotes
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
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I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
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From our point of view it’s important that Apple not be the developer for the world.
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The government should always be the one defending civil liberties.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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Let your joy be in your journey, not in some distant goal.
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In the long arc of time, you are only relevant if customers love you.
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If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
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Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
TIM COOK