Today, we are pleased to announce the biggest advancement in iPhone.
TIM COOKThose who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
More Tim Cook Quotes
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In the world of cyber security, the last thing you want is to have a target painted on you.
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Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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You want to be the pebble in the pond that creates the ripples for change.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
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You can’t have a back door that’s only for the good guys.
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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You can only do so many things great, and you should cast aside everything else.
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Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
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Nobody wants to buy sour milk.
TIM COOK