Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
TIM COOKThose who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
More Tim Cook Quotes
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You can only do so many things great, and you should cast aside everything else.
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I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
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I don’t think Apple has to own a content business.
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Excellence has become a habit.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
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You can’t have a back door that’s only for the good guys.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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People are running huge enterprises off of hacking and stealing data.
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Apple Watch is the most personal device we’ve ever created.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
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The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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