We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
TIM COOKI am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
More Tim Cook Quotes
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Discrimination, in all its forms, is bad for business.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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I don’t really think anything Microsoft does puts pressure on Apple.
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No one should have a key that turns a billion locks. It shouldn’t exist.
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In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
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Apple Stores Offer the Best Buying Experience and Customer Service On The Planet
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Today, we are pleased to announce the biggest advancement in iPhone.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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Security isn’t just a feature, it’s a base, it’s a fundamental, right.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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I remember what it was like to grow up in the South in the 1960s and 1970s.
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I just want to build great products.
TIM COOK