We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
TIM COOKI am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
More Tim Cook Quotes
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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I remember what it was like to grow up in the South in the 1960s and 1970s.
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A great product isn’t just a collection of features. It’s how it all works together.
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I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
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Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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Nobody wants to buy sour milk.
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An acorn would never brag about giving shade.
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I just want to build great products.
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Apple Watch is the most personal device we’ve ever created.
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Certainly some things that are very good can sometimes be used in a bad way.
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What makes Siri cool is she has a personality.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
TIM COOK