We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
TIM COOKI am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
More Tim Cook Quotes
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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You can only do so many things great, and you should cast aside everything else.
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Discrimination, in all its forms, is bad for business.
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A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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I just want to build great products.
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Android dominates the mobile malware market.
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I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
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Apple Stores Offer the Best Buying Experience and Customer Service On The Planet
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When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
TIM COOK






