My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
TIM COOKI am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
More Tim Cook Quotes
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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The sidelines are not where you want to live your life. The world needs you in the arena!
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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The longer the meeting, the less is accomplished.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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Anything can change, because the smartphone revolution is still in the early stages.
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I just want to build great products.
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
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No one should have a key that turns a billion locks. It shouldn’t exist.
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I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
TIM COOK