History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
TIM COOKOpen to everyone, regardless of where they come from, what they look like, how they worship or who they love.
More Tim Cook Quotes
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In the long arc of time, you are only relevant if customers love you.
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So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
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Let your joy be in your journey, not in some distant goal.
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Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
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I remember what it was like to grow up in the South in the 1960s and 1970s.
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There’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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The sidelines are not where you want to live your life. The world needs you in the arena!
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You can’t have a back door that’s only for the good guys.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
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To whom much is given, much is expected. I do believe this. It’s embedded in me.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
TIM COOK