And that’s what everyone at Apple is focused on – pushing forward and creating the future.
TIM COOKOpen to everyone, regardless of where they come from, what they look like, how they worship or who they love.
More Tim Cook Quotes
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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What makes Siri cool is she has a personality.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
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Discrimination, in all its forms, is bad for business.
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We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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I am who I am, and I’m focused on that, and being a great CEO of Apple.
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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You can’t have a back door that’s only for the good guys.
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Apple Watch is the most personal device we’ve ever created.
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It’s the privilege of a lifetime for me to work with the most innovative people on Earth.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
TIM COOK