In the long arc of time, you are only relevant if customers love you.
TIM COOKOpen to everyone, regardless of where they come from, what they look like, how they worship or who they love.
More Tim Cook Quotes
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You want to be the pebble in the pond that creates the ripples for change.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
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You are more powerful than you think.
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Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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If you want me to do things only for ROI reasons, you should get out of this stock.
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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Apple Stores Offer the Best Buying Experience and Customer Service On The Planet
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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Apple Watch is the most personal device we’ve ever created.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
TIM COOK






