Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
TIM COOKOpen to everyone, regardless of where they come from, what they look like, how they worship or who they love.
More Tim Cook Quotes
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Price is rarely the most important thing. A cheap product might sell some units.
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To whom much is given, much is expected. I do believe this. It’s embedded in me.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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Gaming has kind of evolved a bit. More people play on portable devices.
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You can only do so many things great, and you should cast aside everything else.
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Excellence has become a habit.
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Security isn’t just a feature, it’s a base, it’s a fundamental, right.
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In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
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We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
TIM COOK