You want to be the pebble in the pond that creates the ripples for change.
TIM COOKOpen to everyone, regardless of where they come from, what they look like, how they worship or who they love.
More Tim Cook Quotes
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I love museums. But I don’t want to live in one.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
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We can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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Certainly some things that are very good can sometimes be used in a bad way.
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Maybe law enforcement would like the ability to turn on the camera on your Mac.
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I remember what it was like to grow up in the South in the 1960s and 1970s.
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Anything can change, because the smartphone revolution is still in the early stages.
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Let your joy be in your journey, not in some distant goal.
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Price is rarely the most important thing. A cheap product might sell some units.
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We make the best phone, we don’t make the most phones.
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Apple Watch is the most personal device we’ve ever created.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
TIM COOK






