An acorn would never brag about giving shade.
TIM COOKApple Watch is the most personal device we’ve ever created.
More Tim Cook Quotes
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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Maybe law enforcement would like the ability to turn on the camera on your Mac.
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Today, we are pleased to announce the biggest advancement in iPhone.
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People are running huge enterprises off of hacking and stealing data.
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When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
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We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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A great product isn’t just a collection of features. It’s how it all works together.
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I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
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Let your joy be in your journey, not in some distant goal.
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If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
TIM COOK







