Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
TIM COOKEverybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
TIM COOKI personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
TIM COOKThe government should always be the one defending civil liberties.
TIM COOKA lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
TIM COOKI am driven by great work and seeing people do incredible things and having a part in that.
TIM COOKAn acorn would never brag about giving shade.
TIM COOKApple Watch is the most personal device we’ve ever created.
TIM COOKI think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
TIM COOKSince these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
TIM COOKI love museums. But I don’t want to live in one.
TIM COOKYou want to be the pebble in the pond that creates the ripples for change.
TIM COOKCertainly some things that are very good can sometimes be used in a bad way.
TIM COOKNobody wants to buy sour milk.
TIM COOKThose who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
TIM COOKWe believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
TIM COOKWe are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
TIM COOK