Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
TIM COOKLife is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
TIM COOKApple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
TIM COOKHonestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
TIM COOKCreativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
TIM COOKDiscrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
TIM COOKI don’t really think anything Microsoft does puts pressure on Apple.
TIM COOKApple has lost a visionary and creative genius, and the world has lost an amazing human being.
TIM COOKApple is this great American company that could have only happened here.
TIM COOKI am who I am, and I’m focused on that, and being a great CEO of Apple.
TIM COOKOur message, to people around the country and around the world, is this: Apple is open.
TIM COOKWe do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
TIM COOKSo let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
TIM COOKNo matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
TIM COOKI am driven by great work and seeing people do incredible things and having a part in that.
TIM COOKIt is possible to be aware of God at all times.
TIM COOKNo one should have a key that turns a billion locks. It shouldn’t exist.
TIM COOK