Price is rarely the most important thing. A cheap product might sell some units.
TIM COOKApple Watch is the most personal device we’ve ever created.
More Tim Cook Quotes
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
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We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
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If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
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A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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There’s something very dangerous happening in states across the country.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
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I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
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The government should always be the one defending civil liberties.
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The longer the meeting, the less is accomplished.
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Today, we are pleased to announce the biggest advancement in iPhone.
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Certainly some things that are very good can sometimes be used in a bad way.
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In the long arc of time, you are only relevant if customers love you.
TIM COOK