Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
TIM COOKApple Watch is the most personal device we’ve ever created.
More Tim Cook Quotes
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In the world of cyber security, the last thing you want is to have a target painted on you.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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You are more powerful than you think.
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I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
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Apple Pay is forever changing the way we pay for things.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
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I don’t think Apple has to own a content business.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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Apple Watch is the most personal device we’ve ever created.
TIM COOK