Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
TIM COOKApple Watch is the most personal device we’ve ever created.
More Tim Cook Quotes
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I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
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I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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I love museums. But I don’t want to live in one.
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
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Apple Watch is the most personal device we’ve ever created.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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Security isn’t just a feature, it’s a base, it’s a fundamental, right.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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In the world of cyber security, the last thing you want is to have a target painted on you.
TIM COOK