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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.

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Believe Few Focus Important Meaningful Project Relly Say Thousand Truly

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I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
TIM COOK

Business Company Complacency Customer Lulling Most Prominent Silicon Some Speak Successful Valley
We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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Company Day Every Focus Good Idea Know Knowledge Most Raed
Gaming has kind of evolved a bit. More people play on portable devices.
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Device Evolve Gaming Kind People Potable
And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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Apple Creative Everyone Focus Future Push
Today, we are pleased to announce the biggest advancement in iPhone.
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Advancement Announce Biggest iPhone Please Today
They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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Apple Company Everything Gobbling Kind Learn Monetize Need Require Think Try Wrong
I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
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Fundamental Government Intrusive Philosophy Privacy Right Think
I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
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Boy Country Day End Go Phone Pick Sue Tell
You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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Barries Focus Problem Redefine Scale Thing
I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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Believe Give Pool Privacy Said Secure So Weight Zero
We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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Center Deveicewhere Longer More Pd Personal Portable Talk World
I learned that focus is key. Not just in your running a company, but in your personal life as well.
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Company Focus Learn Life Well Personal Run
I remember what it was like to grow up in the South in the 1960s and 1970s.
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Growm South Remember Year
Price is rarely the most important thing. A cheap product might sell some units.
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Cheap Important might Most Price Product Sell Some Thing Unit
Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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Competition Complete Everybody Honesty Long Own People Stuff Well
From our point of view it’s important that Apple not be the developer for the world.
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Apple Developer Important The Point View World

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