Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
TIM COOKWe believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
More Tim Cook Quotes
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I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
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People are running huge enterprises off of hacking and stealing data.
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We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
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In the world of cyber security, the last thing you want is to have a target painted on you.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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It is possible to be aware of God at all times.
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Apple Stores Offer the Best Buying Experience and Customer Service On The Planet
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You want to be the pebble in the pond that creates the ripples for change.
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Our message, to people around the country and around the world, is this: Apple is open.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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An acorn would never brag about giving shade.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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From our point of view it’s important that Apple not be the developer for the world.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
TIM COOK