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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.

Tim Cook

Apple Pay is forever changing the way we pay for things.
TIM COOK

Apple Change Forever Pay Thing Way
We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
TIM COOK

Center Deveicewhere Longer More Pd Personal Portable Talk World
I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
TIM COOK

Apple Encryption Everywhere Fact Funded Government Some
Never try to fix other people. God does not need to do a bank shot off your lips.
TIM COOK

Bank Fix God Lip Ned never Other People Shot
I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
TIM COOK

Believe Give Pool Privacy Said Secure So Weight Zero
Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
TIM COOK

Competition Complete Everybody Honesty Long Own People Stuff Well
You want to be the pebble in the pond that creates the ripples for change.
TIM COOK

Change Create Pebble Point Ripple Want
They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
TIM COOK

Apple Company Everything Gobbling Kind Learn Monetize Need Require Think Try Wrong
Security isn’t just a feature, it’s a base, it’s a fundamental, right.
TIM COOK

Base Feature Fundamental Just Right Security
The longer the meeting, the less is accomplished.
TIM COOK

Accomplish Less Longer Meeting
Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
TIM COOK

Apple Give Goal Imagine Life Once Something Want Whole Without
The sidelines are not where you want to live your life. The world needs you in the arena!
TIM COOK

Arenal Life Need Sideline Want World
You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
TIM COOK

Barries Focus Problem Redefine Scale Thing
Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
TIM COOK

Creativity Eay Enough Keep People Simplest Something Thinking
I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
TIM COOK

Company Deal Despise Going Life Politics Room Short Way
And that’s what everyone at Apple is focused on – pushing forward and creating the future.
TIM COOK

Apple Creative Everyone Focus Future Push

We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.

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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.

Related Topics

Popular Authors

More Tim Cook Quotes