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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
TIM COOK

Different Discrimination Dyas Early Experience Fear Majority Many People Root Since Type
The government should always be the one defending civil liberties.
TIM COOK

Always Covil Defend Government Liberty Shoul
Apple Stores Offer the Best Buying Experience and Customer Service On The Planet
TIM COOK

Apple Best Buy Customer Experience Planet Service Store
Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
TIM COOK

Always Discrimination Face Move Protect Something Sometimes Stare
Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
TIM COOK

Apple Change Culture Excellence Permit Special Think Unique Witness
I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
TIM COOK

Apple Encryption Everywhere Fact Funded Government Some
I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
TIM COOK

Company Data Everyone Follow Make Money Personal Right Think Worried
History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
TIM COOK

Forget Happen History One Person Yield
We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
TIM COOK

Alone Entire Ipad Last Line Manufacture More Pc Quater
Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
TIM COOK

Amazing Apple Being Creative Genius Human Lost Visionary World
I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
TIM COOK

Admire Country Most People Personally Said Stood
From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
TIM COOK

App Companies From Hard Innovating Innovation List Look Point Press Small View
We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
TIM COOK

Company Day Every Focus Good Idea Know Knowledge Most Raed
Certainly some things that are very good can sometimes be used in a bad way.
TIM COOK

Bad Certainty Good Some Sometimes Use Very Way
Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
TIM COOK

Competition Confuse Different Know Make Netbook Next Tablet Try What Who
Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
TIM COOK

Computer Desire Everybody Have Most People Protect Scientist Themselves Want

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