If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
TIM COOKGraduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
More Tim Cook Quotes
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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Certainly some things that are very good can sometimes be used in a bad way.
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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Never try to fix other people. God does not need to do a bank shot off your lips.
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It is possible to be aware of God at all times.
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A great product isn’t just a collection of features. It’s how it all works together.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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In the long arc of time, you are only relevant if customers love you.
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