Price is rarely the most important thing. A cheap product might sell some units.
TIM COOKGraduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
More Tim Cook Quotes
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If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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Certainly some things that are very good can sometimes be used in a bad way.
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Let your joy be in your journey, not in some distant goal.
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In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
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I remember what it was like to grow up in the South in the 1960s and 1970s.
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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A great product isn’t just a collection of features. It’s how it all works together.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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What makes Siri cool is she has a personality.
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I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
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I am driven by great work and seeing people do incredible things and having a part in that.
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So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
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There’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
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