Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
TIM COOKGraduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
More Tim Cook Quotes
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The sidelines are not where you want to live your life. The world needs you in the arena!
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Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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Let your joy be in your journey, not in some distant goal.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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Our message, to people around the country and around the world, is this: Apple is open.
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
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Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
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Never try to fix other people. God does not need to do a bank shot off your lips.
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We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
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I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
TIM COOK