You can’t have a back door that’s only for the good guys.
TIM COOKGraduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
More Tim Cook Quotes
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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I don’t really think anything Microsoft does puts pressure on Apple.
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The government should always be the one defending civil liberties.
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There’s something very dangerous happening in states across the country.
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People are running huge enterprises off of hacking and stealing data.
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Let your joy be in your journey, not in some distant goal.
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We can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
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Discrimination, in all its forms, is bad for business.
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I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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Excellence has become a habit.
TIM COOK