Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
TIM COOKGraduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
More Tim Cook Quotes
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
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The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
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I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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Apple is this great American company that could have only happened here.
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It is possible to be aware of God at all times.
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
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Nobody wants to buy sour milk.
TIM COOK