Price is rarely the most important thing. A cheap product might sell some units.
TIM COOKGraduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
More Tim Cook Quotes
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
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Never try to fix other people. God does not need to do a bank shot off your lips.
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Anything can change, because the smartphone revolution is still in the early stages.
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If you want me to do things only for ROI reasons, you should get out of this stock.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
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People are running huge enterprises off of hacking and stealing data.
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I just want to build great products.
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We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
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Without encryption, you and I wouldn’t be able to do our banking online.
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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Our message, to people around the country and around the world, is this: Apple is open.
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Apple is this great American company that could have only happened here.
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