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Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?

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Competition Confuse Different Know Make Netbook Next Tablet Try What Who

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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
TIM COOK

Apple Bestseller Big Every Ipad Need Pro Product More Reason Remain Second Sense Word
I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
TIM COOK

Company Data Everyone Follow Make Money Personal Right Think Worried
Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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Business Experience Focus Immterst Instead Model Most Problem Sell Solve User
I don’t think Apple has to own a content business.
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Apple Business Content Own Think
Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
TIM COOK

Apple Give Goal Imagine Life Once Something Want Whole Without
If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
TIM COOK

Everything Money More Position Power Privacy Protect Responsible Something Valuable
History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
TIM COOK

Forget Happen History One Person Yield
I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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Company Deal Despise Going Life Politics Room Short Way
People are running huge enterprises off of hacking and stealing data.
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Data Enterprise Hack Huge People Run Stael
There’s something very dangerous happening in states across the country.
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Across Country Dangerous Happening Something State
Anything can change, because the smartphone revolution is still in the early stages.
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Anything Change Easy Revolution Smartphone Stage Still
A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
TIM COOK

Allow Dozen Introduce Legislation More People Person State Think Wave
Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
TIM COOK

Competition Complete Everybody Honesty Long Own People Stuff Well
I don’t really think anything Microsoft does puts pressure on Apple.
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Anything Apple Microsoft Pressure Really Think
Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
TIM COOK

Get Gone Great Home Joy Money Somebody Use
A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
TIM COOK

Ago Began Online Customer Interest Product Service User Year

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