No one should have a key that turns a billion locks. It shouldn’t exist.
TIM COOKOur competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
More Tim Cook Quotes
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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Apple Pay is forever changing the way we pay for things.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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Maybe law enforcement would like the ability to turn on the camera on your Mac.
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Price is rarely the most important thing. A cheap product might sell some units.
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In the long arc of time, you are only relevant if customers love you.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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Today, we are pleased to announce the biggest advancement in iPhone.
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You can’t have a back door that’s only for the good guys.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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You are more powerful than you think.
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I am who I am, and I’m focused on that, and being a great CEO of Apple.
TIM COOK