The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
TIM COOKYou can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
More Tim Cook Quotes
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We make the best phone, we don’t make the most phones.
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I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
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Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
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Certainly some things that are very good can sometimes be used in a bad way.
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If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
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Discrimination, in all its forms, is bad for business.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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You want to be the pebble in the pond that creates the ripples for change.
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I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
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In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
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It’s the privilege of a lifetime for me to work with the most innovative people on Earth.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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You can’t have a back door that’s only for the good guys.
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Excellence has become a habit.
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I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
TIM COOK






