I just want to build great products.
TIM COOKYou can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
More Tim Cook Quotes
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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Security isn’t just a feature, it’s a base, it’s a fundamental, right.
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The sidelines are not where you want to live your life. The world needs you in the arena!
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I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
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Nobody wants to buy sour milk.
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Price is rarely the most important thing. A cheap product might sell some units.
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An acorn would never brag about giving shade.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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No one should have a key that turns a billion locks. It shouldn’t exist.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
TIM COOK