We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
TIM COOKYou can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
More Tim Cook Quotes
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
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I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
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You want to be the pebble in the pond that creates the ripples for change.
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So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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Apple Stores Offer the Best Buying Experience and Customer Service On The Planet
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You can only do so many things great, and you should cast aside everything else.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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Android dominates the mobile malware market.
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A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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No one should have a key that turns a billion locks. It shouldn’t exist.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
TIM COOK






