Every battle is won before it’s ever fought.
SUN TZUPlan for what it is difficult while it is easy, do what is great while it is small.
More Sun Tzu Quotes
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To win one hundred victories in one hundred battles is not the acme of skill. To subdue the enemy without fighting is the acme of skill.
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To secure ourselves against defeat lies in our own hands, but the opportunity of defeating the enemy is provided by the enemy himself.
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Always mystify, mislead, and surprise the enemy if possible.
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The whole secret lies in confusing the enemy, so that he cannot fathom our real intent.
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Knowing the enemy enables you to take the offensive, knowing yourself enables you to stand on the defensive.
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Be where your enemy is not.
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Rewards for good service should not be deferred a single day.
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If there is disturbance in the camp, the general’s authority is weak.
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So in war, the way is to avoid what is strong, and strike at what is weak.
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If ignorant both of your enemy and yourself, you are certain to be in peril.
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It is easy to love your friend, but sometimes the hardest lesson to learn is to love your enemy.
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When the enemy is relaxed, make them toil. When full, starve them. When settled, make them move.
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When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
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Water shapes its course according to the nature of the ground over which it flows; the soldier works out his victory in relation to the foe whom he is facing.
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Hence that general is skilful in attack whose opponent does not know what to defend; and he is skilful in defense whose opponent does not know what to attack.
SUN TZU






