If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.
SUN TZUPlan for what it is difficult while it is easy, do what is great while it is small.
More Sun Tzu Quotes
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Every battle is won before it’s ever fought.
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Ponder and deliberate before you make a move.
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The general who advances without coveting fame and retreats without fearing disgrace, whose only thought is to protect his country and do good service for his sovereign, is the jewel of the kingdom.
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Build your opponent a golden bridge to retreat across.
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Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.
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Appear weak when you are strong, and strong when you are weak.
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When you surround an army, leave an outlet free. Do not press a desperate foe too hard.
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Do many calculations lead to victory, and few calculations to defeat.
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Bravery without forethought, causes a man to fight blindly and desperately like a mad bull. Such an opponent, must not be encountered with brute force, but may be lured into an ambush and slain.
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If you fight with all your might, there is a chance of life; where as death is certain if you cling to your corner.
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Success in warfare is gained by carefully accommodating ourselves to the enemy’s purpose.
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It is easy to love your friend, but sometimes the hardest lesson to learn is to love your enemy.
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Even the finest sword plunged into salt water will eventually rust.
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Opportunities multiply as they are seized.
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The art of war is of vital importance to the State. It is a matter of life and death, a road either to safety or to ruin. Hence it is a subject of inquiry which can on no account be neglected.
SUN TZU