Knowing the enemy enables you to take the offensive, knowing yourself enables you to stand on the defensive.
SUN TZUIf you fight with all your might, there is a chance of life; where as death is certain if you cling to your corner.
More Sun Tzu Quotes
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When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
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Do many calculations lead to victory, and few calculations to defeat.
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Appear weak when you are strong, and strong when you are weak.
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Know yourself and you will win all battles
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Move not unless you see an advantage; use not your troops unless there is something to be gained; fight not unless the position is critical.
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If you wait by the river long enough, the bodies of your enemies will float by.
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Let your plans be dark and impenetrable as night, and when you move, fall like a thunderbolt.
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He will win who, prepared himself, waits to take the enemy unprepared.
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Know thy self, know thy enemy. A thousand battles, a thousand victories.
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If you fight with all your might, there is a chance of life; where as death is certain if you cling to your corner.
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If there is disturbance in the camp, the general’s authority is weak.
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If your opponent is of choleric temper, seek to irritate him. Pretend to be weak, that he may grow arrogant.
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Be extremely subtle even to the point of formlessness. Be extremely mysterious even to the point of soundlessness. Thereby you can be the director of the opponent’s fate.
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So in war, the way is to avoid what is strong, and strike at what is weak.
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Build your opponent a golden bridge to retreat across.
SUN TZU