One may know how to conquer without being able to do it.
SUN TZUWhen the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
More Sun Tzu Quotes
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Be extremely subtle even to the point of formlessness. Be extremely mysterious even to the point of soundlessness. Thereby you can be the director of the opponent’s fate.
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Even the finest sword plunged into salt water will eventually rust.
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In battle, there are not more than two methods of attack–the direct and the indirect; yet these two in combination give rise to an endless series of maneuvers.
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Conform to the enemy’s tactics until a favorable opportunity offers; then come forth and engage in a battle that shall prove decisive.
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Be where your enemy is not.
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If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.
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Water shapes its course according to the nature of the ground over which it flows; the soldier works out his victory in relation to the foe whom he is facing.
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But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.
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Appear weak when you are strong, and strong when you are weak.
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If ignorant both of your enemy and yourself, you are certain to be in peril.
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Always mystify, mislead, and surprise the enemy if possible.
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The opportunity of defeating the enemy is provided by the enemy himself.
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Attack is the secret of defense; defense is the planning of an attack.
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Success in warfare is gained by carefully accommodating ourselves to the enemy’s purpose.
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If quick, I survive. If not quick, I am lost. This is “death.
SUN TZU