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When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.

Sun Tzu

When one treats people with benevolence, justice, and righteoousness, and reposes confidence in them, the army will be united in mind and all will be happy to serve their leaders.
SUN TZU

Confidence Justice Mind People Strategy War
When strong, avoid them. If of high morale, depress them. Seem humble to fill them with conceit. If at ease, exhaust them. If united, separate them. Attack their weaknesses. Emerge to their surprise.
SUN TZU

Battle Inspirational Life Strategy Success War
If you fight with all your might, there is a chance of life; where as death is certain if you cling to your corner.
SUN TZU

Business Chance Death Fight Life Strategy
If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.
SUN TZU

Business Defeat Enemy Strategy Victory War
It is easy to love your friend, but sometimes the hardest lesson to learn is to love your enemy.
SUN TZU

Enemy Friendship Learning Lesson Love War
Anger may in time change to gladness; vexation may be succeeded by content. But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.
SUN TZU

Angry Change Destroy Life Success Time
It is only the enlightened ruler and the wise general who will use the highest intelligence of the army for the purposes of spying, and thereby they achieve great results.
SUN TZU

Achievement Army Business Intelligence Strategy War
One may know how to conquer without being able to do it.
SUN TZU

Conquer Inspirational Life Success
Ultimate excellence lies not in winning every battle, but in defeating the enemy without ever fighting.
SUN TZU

Business Defeat Enemy Excellence Strategy War
Attack him where he is unprepared, appear where you are not expected.
SUN TZU

Appearance Attack Business Expectation Strategy War
The wise warrior avoids the battle.
SUN TZU

Battle Conquer One Liner Strategy Warrior Wise
If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.
SUN TZU

Business Defeat Enemy Strategy Victory War
Ponder and deliberate before you make a move.
SUN TZU

Business Entrepreneur Inspirational Strategy Success War
If quick, I survive. If not quick, I am lost. This is “death.
SUN TZU

Death Inspirational Lost Quick Strategy War
Invincibility lies in the defence; the possibility of victory in the attack.
SUN TZU

Attack Business Defence Strategy Victory War
Hence that general is skilful in attack whose opponent does not know what to defend; and he is skilful in defense whose opponent does not know what to attack.
SUN TZU

Atack Business Opponent Skill Strategy War

When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.

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When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.

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Popular Authors

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