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All warfare is based on deception.

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Deception One Liner War

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Therefore, just as water retains no constant shape, so in warfare there are no constant conditions.
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Business Condition Constant Strategy War Water
Who does not know the evils of war cannot appreciate its benefits.
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Appreciate Benefit Business Evil Strategy War
To fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting.
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Battle Business Conquer Enemy Strategy War
The opportunity of defeating the enemy is provided by the enemy himself.
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Defeat Enemy Himself Opportunity Success War
When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
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Business Eyes Inspirational Situation Strategy War
He will win who, prepared himself, waits to take the enemy unprepared.
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Business Enemy Himself Strategy War Win
Rewards for good service should not be deferred a single day.
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Business Goodness Service Strategy War
If his forces are united, separate them.
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Business Force Separate Strategy United War
Convince your enemy that he will gain very little by attacking you; this will diminish his enthusiasm.
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Attack Convince Enemy Overcome Strategy War
Bravery without forethought, causes a man to fight blindly and desperately like a mad bull. Such an opponent, must not be encountered with brute force, but may be lured into an ambush and slain.
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Brave Business Man Opponent Strategy War
Begin by seizing something which your opponent holds dear; then he will be amenable to your will.
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Battle Business Opponent Strategy War
There is no instance of a nation benefitting from prolonged warfare.
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Benefit Nation War
Wheels of justice gind slow but grind fine.
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Business Justice One Liner Strategy War
Pretend inferiority and encourage his arrogance.
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Arrogant Encourage Inferior Pretend Strategy War
Conform to the enemy’s tactics until a favorable opportunity offers; then come forth and engage in a battle that shall prove decisive.
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Battle Business Enemy Opportunity Strategy War
Ponder and deliberate before you make a move.
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Business Entrepreneur Inspirational Strategy Success War

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