Pretend inferiority and encourage his arrogance.
SUN TZUPretend inferiority and encourage his arrogance.
SUN TZUConvince your enemy that he will gain very little by attacking you; this will diminish his enthusiasm.
SUN TZUNever venture, never win!
SUN TZUKnowing the enemy enables you to take the offensive, knowing yourself enables you to stand on the defensive.
SUN TZUTherefore, just as water retains no constant shape, so in warfare there are no constant conditions.
SUN TZUThose skilled at making the enemy move do so by creating a situation to which he must conform; they entice him with something he is certain to take, and with lures of ostensible profit they await him in strength.
SUN TZUInvincibility lies in the defence; the possibility of victory in the attack.
SUN TZUThe supreme art of war is to subdue the enemy without fighting.
SUN TZUWhen strong, avoid them. If of high morale, depress them. Seem humble to fill them with conceit. If at ease, exhaust them. If united, separate them. Attack their weaknesses. Emerge to their surprise.
SUN TZUIf you know yourself but not the enemy, for every victory gained you will also suffer a defeat.
SUN TZUSuccess in warfare is gained by carefully accommodating ourselves to the enemy’s purpose.
SUN TZUOpportunities multiply as they are seized.
SUN TZUSupreme excellence consists of breaking the enemy’s resistance without fighting.
SUN TZUThus the expert in battle moves the enemy, and is not moved by him.
SUN TZUGreat results, can be achieved with small forces.
SUN TZUWater shapes its course according to the nature of the ground over which it flows; the soldier works out his victory in relation to the foe whom he is facing.
SUN TZU