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Hence that general is skilful in attack whose opponent does not know what to defend; and he is skilful in defense whose opponent does not know what to attack.

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In battle, there are not more than two methods of attack–the direct and the indirect; yet these two in combination give rise to an endless series of maneuvers.
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Convince your enemy that he will gain very little by attacking you; this will diminish his enthusiasm.
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Pretend inferiority and encourage his arrogance.
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Be where your enemy is not.
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Invincibility lies in the defence; the possibility of victory in the attack.
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One mark of a great soldier is that he fight on his own terms or fights not at all.
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If he sends reinforcements everywhere, he will everywhere be weak.
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Always mystify, mislead, and surprise the enemy if possible.
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Never venture, never win!
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Know your enemy and know yourself and you can fight a hundred battles without disaster,
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