You can’t look at the competition and say you’re going to do it better. You have to look at the competition and say you’re going to do it differently.
STEVE JOBSYour customers don’t care about you. They don’t care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.
More Steve Jobs Quotes
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We’ve got to make the small things unforgettable.
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You are all over the map, figure out the top 5 things you want to focus on and get rid of the rest.
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That’s been one of my mantras – focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.
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Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful, that’s what matters to me.
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Details matter, it’s worth waiting to get it right.
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Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
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You can’t win on innovation unless you have a way to communicate it to customers.
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If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow.
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Don’t let the noise of others’ opinions drown out your own inner voice.
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You cannot mandate productivity, you must provide the tools to let people become their best.
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Design is not just what it looks like and feels like. Design is how it works.
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Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.
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People don’t know what they want until you show it to them. That’s why I never rely on marketing research. Our task is to read things that are not yet on the page.
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I’m as proud of what we don’t do as I am of what we do.
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Each dream you leave behind is a part of your future that will no longer exist.
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