You can’t look at the competition and say you’re going to do it better. You have to look at the competition and say you’re going to do it differently.
STEVE JOBSYour customers don’t care about you. They don’t care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.
More Steve Jobs Quotes
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That’s been one of my mantras – focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.
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It takes a lot of hard work to make something simple.
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If you live each day as it was your last, someday you’ll most certainly be right
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Manage the top line: your strategy, your people, and your products, and the bottom line will follow.
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It’s rare that you see an artist in his 30s or 40s able to really contribute something amazing.
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You have to be burning with “an idea, or a problem, or a wrong that you want to right.” If you’re not passionate enough from the start, you’ll never stick it out.
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Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple.
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Design is not just what it looks like and feels like. Design is how it works.
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My job is not to be easy on people. My job is to take these great people we have and to push them and make them even better.
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The most powerful person in the world is the story teller. The storyteller sets the vision, values and agenda of an entire generation that is to come.
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Innovation is the only way to win.
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If you define the problem correctly, you almost have the solution.
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I’m as proud of what we don’t do as I am of what we do.
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The day I was born songs were on records, phones were tied down, computers needed rooms and the web was fiction. Change the world. You can.
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Innovation is usually the result of connections of past experiences.
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