A brand is simply trust.
STEVE JOBSNever settle for average.
More Steve Jobs Quotes
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I would rather gamble on our vision than make a ‘me, too’ product.
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You have to be burning with “an idea, or a problem, or a wrong that you want to right.” If you’re not passionate enough from the start, you’ll never stick it out.
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The mark of an innovative company is not only that it comes up with new ideas first, but also that it knows how to leapfrog when it finds itself behind.
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Focus and simplicity – once you get there, you can move mountains.
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The day I was born songs were on records, phones were tied down, computers needed rooms and the web was fiction. Change the world. You can.
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Don’t let the noise of others’ opinions drown out your own inner voice.
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Everything is based on a simple rule: Quality is the best business plan, period.
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The hardest thing when you think about focusing. You think focusing is about saying “Yes.” No. Focusing is about saying “No.” And when you say “No,” you piss off people.
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You cannot mandate productivity, you must provide the tools to let people become their best.
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Let’s go invent tomorrow instead of worrying about what happened yesterday.
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The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.
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Life is about creating and living experiences that are worth sharing.
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Each dream you leave behind is a part of your future that will no longer exist.
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It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.
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That’s been one of my mantras – focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.
STEVE JOBS