It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.
STEVE JOBSIt’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.
STEVE JOBSSimple can be harder than complex. You have to work hard to get your thinking clean to make it simple.
STEVE JOBSGreat things in business are never done by one person, they’re done by a team of people.
STEVE JOBSIt’s better to be a pirate than to join the Navy.
STEVE JOBSNever settle for average.
STEVE JOBSYour customers don’t care about you. They don’t care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.
STEVE JOBSYou cannot mandate productivity, you must provide the tools to let people become their best.
STEVE JOBSLet’s go invent tomorrow instead of worrying about what happened yesterday.
STEVE JOBSI’m convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance.
STEVE JOBSTo go forward you have to leave something behind.
STEVE JOBSThe journey is the reward.
STEVE JOBSInnovation distinguishes between a leader and a follower.
STEVE JOBSThe real art is knowing what to leave out, not what to put in.
STEVE JOBSQuality is more important than quantity. One home run is much better than two doubles.
STEVE JOBSYou can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.
STEVE JOBSIf you haven’t found it yet, keep looking.
STEVE JOBS