Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you’re more likely to shore it up and create an environment where it can take place.
SETH GODINLeaders have followers, managers have employees. Managers make widgets, leaders make change.
More Seth Godin Quotes
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As soon as we associate reading with a test, we’ve missed the point.
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Remember the Bob Dylan rule: it’s not just a record, it’s a movement.
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If you wait until there is another case study in your industry, you will be too late!
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Positive thinking doesn’t guarantee results, all it offers is something better than negative thinking.
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The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.
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Remarkable visions and genuine insights are always met with resistance.
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Art is the act of navigating without a map.
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You can be right or you can have empathy. You can’t do both.
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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If we can fall in love with serving people, creating value, solving problems, building valuable connections and doing work that matters, it makes it far more likely we’re going to do important work
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People rarely buy what they need. They buy what they want.
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The only way to get what you’re worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.
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You cannot create a piece of art merely for money. Doing it as part of commerce so denudes art of wonder that it ceases to be art.
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There’s a big difference between not settling and not starting.
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You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
SETH GODIN