Remember the Bob Dylan rule: it’s not just a record, it’s a movement.
SETH GODINWe know what you want to accomplish… The real question is, ‘what are you willing to push through the dip for?’ What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that’s what’s going to actually get done.
More Seth Godin Quotes
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Art is the act of navigating without a map.
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Most people have bosses who hire them to fill a slot in the work chart and to do what they are told. And most people who are doing what they are told feel safe; it feels reliable.
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People rarely buy what they need. They buy what they want.
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The Cul-de-Sac ( French for “dead end” ) … is a situation where you work and work and work and nothing much changes
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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As our society gets more complex and our people get more complacent, the role of the jester is more vital than ever before. Please stop sitting around. We need you to make a ruckus.
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Own your dreams. There is no better way to make them happen.
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If failure is not an option, then neither is success.
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Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.
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Somewhere in the world, someone is doing something that you decided couldn’t be done.
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Remarkable visions and genuine insights are always met with resistance.
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Who you hang out with determines what you dream about and what you collide with. And the collisions and the dreams lead to your changes. And the changes are what you become. Change the outcome by changing your circle.
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Finding new ways, more clever ways to interrupt people doesn’t work.
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Don’t create for the masses. Create for the people who are your kind of weird.
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You don’t win an Olympic gold medal with a few weeks of intensive training.
SETH GODIN







