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People talking about you is far more effective than talking about yourself.

Seth Godin

The organizations of the future are filled with smart, fast, flexible people on a mission
SETH GODIN

Organization People Smart
People talking about you is far more effective than talking about yourself.
SETH GODIN

About People Talking Yourself
Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
SETH GODIN

Marketing Motivation People
The enemy of creativity… is fear. We’re all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.
SETH GODIN

Acting Creative Creativity Enemy Generate
If you’re not the best in the world at what you do, then you have to get better.
SETH GODIN

Better Get World
I don’t think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
SETH GODIN

Believe Games Rules Thinking
A book is a souvenir of an idea.
SETH GODIN

Book Ideas
Go ahead, do something impossible.
SETH GODIN

Ahead Greatness Impossible Something
The Cul-de-Sac ( French for “dead end” ) … is a situation where you work and work and work and nothing much changes
SETH GODIN

Dead Ends Ends Situation
Don’t create for the masses. Create for the people who are your kind of weird.
SETH GODIN

Kind Mass People
The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
SETH GODIN

Essence Marketing People
You don’t launch a popular blog, you build one.
SETH GODIN

Blogs Laugh Popular
You don’t need more time in your day. You need to decide.
SETH GODIN

More Time Needs
Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker.
SETH GODIN

Business Fire People
Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.
SETH GODIN

Class Curiosity Passion
The best favors are worth doing for the doing, not because we’ll ever get paid back appropriately.
SETH GODIN

Favors Paid

People talking about you is far more effective than talking about yourself.

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People talking about you is far more effective than talking about yourself.

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Popular Authors

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