Marketing is no longer about the stuff that you male, but about the stories you tell.
SETH GODINMost people have bosses who hire them to fill a slot in the work chart and to do what they are told. And most people who are doing what they are told feel safe; it feels reliable.
More Seth Godin Quotes
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Human nature is to need a map. If you’re brave enough to draw one, people will follow.
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For most modern marketers, quantity isn’t the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
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A brand that stands for what all brands stand for stands for nothing much.
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Who you hang out with determines what you dream about and what you collide with. And the collisions and the dreams lead to your changes. And the changes are what you become. Change the outcome by changing your circle.
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When you put your ideas in the world, then, and only then, do you know if they’re real.
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Your generosity is more important than your perfection.
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If failure is not an option, then neither is success.
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Once you free yourself from the need for perfect acceptance, it’s a lot easier to launch work that matters.
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Remarkable visions and genuine insights are always met with resistance.
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Defending mediocrity is exhausting.
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Don’t find customers for your products, find products for your customers.
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There’s a big difference between not settling and not starting.
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A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
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Social Networking that matters is helping people archive their goals. Doing it reliably and repeatability so that over time people have an interest in helping you achieve your goals.
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Transferring your passion to your job is far easier than finding a job that happens to match your passion.
SETH GODIN