Most people have bosses who hire them to fill a slot in the work chart and to do what they are told. And most people who are doing what they are told feel safe; it feels reliable.
SETH GODINBuild it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.
More Seth Godin Quotes
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The tiny cost of failure…is dwarfed by the huge cost of not trying.
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The internet was supposed to homogenize everyone by connecting us all. Instead what it’s allowed is silos of interest.
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The enemy of creativity… is fear. We’re all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.
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Make enough mole hills, and eventually you will build a mountain.
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Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.
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Art isn’t only a painting. Art is anything that is creative, passionate and personal. Art is the unique work of a human being created to touch another. Art is created to have an impact, to change someone else.
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Getting picked is fine if it happens to you. But it’s not a plan. It’s a version of waiting and hoping.
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The cost of being wrong is less than the cost of doing nothing.
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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Who you hang out with determines what you dream about and what you collide with. And the collisions and the dreams lead to your changes. And the changes are what you become. Change the outcome by changing your circle.
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Debt creates stress, stress creates behaviors that don’t lead to happiness.
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Don’t be different just to be different. Be different to be better.
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Leaders have followers, managers have employees. Managers make widgets, leaders make change.
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Be bold, make mistakes, learn a lesson, and fix what doesn’t work.
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In a race, sooner or later there’s a moment that separates the winner from those who don’t win. That instant is your chance, the moment you’ve been waiting for.
SETH GODIN