Teamwork’ is the word that bosses use when they actually mean ‘Do what I say’
SETH GODINBuild it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.
More Seth Godin Quotes
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A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
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The opportunity of a lifetime is to pick yourself. Quit waiting to get picked; quit waiting for someone to give you permission; quit waiting for someone to say you are officially qualified… and pick yourself.
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You can be right or you can have empathy. You can’t do both.
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.
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Are you copying others? People won’t pay extra for that. You won’t be followed for that.
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More than anything else, I think prospects, customers and citizens watch what you do more than they listen to what you say.
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If you want to be a leader, go lead
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If you are wiling to do something that might not work, you are closer to being an artist.
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Just saying yes because you can’t bear the short-term pain of saying no is not going to help you do the work.
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Just because the tide is out, doesn’t mean there is less water in the ocean.
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Fitting in is a short-term strategy, standing out pays off in the long run.
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If you’re not the best in the world at what you do, then you have to get better.
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Your best customers are worth far more than your average customers.
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Too often, the person who wrecks our work is us.
SETH GODIN