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Don’t create for the masses. Create for the people who are your kind of weird.

Seth Godin

If you want to be a leader, go lead
SETH GODIN

Lead Leader Supporter Want
Ideas that spread win.
SETH GODIN

Ideas Ironic Winning
If failure is not an option, then neither is success.
SETH GODIN

Failure Option Success
Be bold, make mistakes, learn a lesson, and fix what doesn’t work.
SETH GODIN

Lesson Making Mistakes
I don’t think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
SETH GODIN

Believe Games Rules Thinking
Once you free yourself from the need for perfect acceptance, it’s a lot easier to launch work that matters.
SETH GODIN

Acceptance Business Perfect
As creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter.
SETH GODIN

Matter might Misguide Perfection
Change is not a threat, it’s an opportunity. Survival is not the goal, transformative success is.
SETH GODIN

Business Inspirational Opportunity
You don’t make art after you become an artist. You become an artist by ceaselessly making art.
SETH GODIN

Art Life Motivational
When exactly were we brainwashed into believing that the best way to earn a living is to have a job?
SETH GODIN

Believe Entrepreneur Jobs
We’re all born creative, it takes a little while to become afraid.
SETH GODIN

Born Creative Littles
Connect, create meaning, make a difference, matter, be missed.
SETH GODIN

Customer Differences Making Marketing
Own your dreams. There is no better way to make them happen.
SETH GODIN

Dream Happens Way
As you’ve probably discovered, great work makes us uncomfortable.
SETH GODIN

Great Work Uncomfortable
Human nature is to need a map. If you’re brave enough to draw one, people will follow.
SETH GODIN

Brave Needs People
Somewhere in the world, someone is doing something that you decided couldn’t be done.
SETH GODIN

Decided Done World

Don’t create for the masses. Create for the people who are your kind of weird.

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Don’t create for the masses. Create for the people who are your kind of weird.

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