The cost of being wrong is less than the cost of doing nothing.
SETH GODINDon’t create for the masses. Create for the people who are your kind of weird.
More Seth Godin Quotes
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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We’re all born creative, it takes a little while to become afraid.
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If failure is not an option, then neither is success.
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You don’t launch a popular blog, you build one.
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Your best customers are worth far more than your average customers.
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The best way to be missed when you’re gone is to stand for something when you’re here.
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Be bold, make mistakes, learn a lesson, and fix what doesn’t work.
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Fitting in is a short-term strategy, standing out pays off in the long run.
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Human nature is to need a map. If you’re brave enough to draw one, people will follow.
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The opportunity of a lifetime is to pick yourself. Quit waiting to get picked; quit waiting for someone to give you permission; quit waiting for someone to say you are officially qualified… and pick yourself.
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Don’t find customers for your products, find products for your customers.
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Anyone who says failure is not an option has also ruled out innovation.
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People who make a difference never wait for just the right time. They know that it will never arrive.
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Remarkable visions and genuine insights are always met with resistance.
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Anticipated, personal, and relevant advertising always does better than unsolicited junk.
SETH GODIN






