The less people know, the more they yell.
SETH GODINDon’t create for the masses. Create for the people who are your kind of weird.
More Seth Godin Quotes
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The best creative solutions don’t come from finding good answers to the questions that are presented… They come from inventing new questions!
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Change is not a threat, it’s an opportunity. Survival is not the goal, transformative success is.
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Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.
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The tiny cost of failure…is dwarfed by the huge cost of not trying.
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Defending mediocrity is exhausting.
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A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
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The opportunity of a lifetime is to pick yourself. Quit waiting to get picked; quit waiting for someone to give you permission; quit waiting for someone to say you are officially qualified… and pick yourself.
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You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.
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Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person’s shoes. There’s no rational, universal course because individuals have different goals, different worldviews and different experiences.
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One bad review doesn’t ruin my day because I realize what a badge of honor it is to get a bit of criticism at all.
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At least at first, the new thing is rarely as good as the old thing was. If you need the alternative to be better than the status quo from the very start, you’ll never begin.
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One option is to struggle to be heard whenever you’re in the room… Another is to be the sort of person who is missed when you’re not. The first involves making noise. The second involves making a difference.
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If I fail more than you do, I win.
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Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
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The organizations of the future are filled with smart, fast, flexible people on a mission
SETH GODIN