There’s nothing wrong with having a plan. Plans are great. But missions are better. Missions survive when plans fail, and plans almost always fail.
SETH GODINGo ahead and act as if your decisions are temporary. Because they are. Be bold, make mistakes, learn a lesson, and fix what doesn’t work. No sweat, no need to hyperventilate.
More Seth Godin Quotes
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Own your dreams. There is no better way to make them happen.
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Your generosity is more important than your perfection.
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You don’t win an Olympic gold medal with a few weeks of intensive training.
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The cost of being wrong is less than the cost of doing nothing.
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Make more decisions. That’s the only way to get better at it.
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At least at first, the new thing is rarely as good as the old thing was. If you need the alternative to be better than the status quo from the very start, you’ll never begin.
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If you try to delight the undelightable, you’ve made yourself miserable for no reason.
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Go ahead and act as if your decisions are temporary. Because they are. Be bold, make mistakes, learn a lesson, and fix what doesn’t work. No sweat, no need to hyperventilate.
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Are you copying others? People won’t pay extra for that. You won’t be followed for that.
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Believe in what you do, because you may have to do it for a long time before it catches on.
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Being an artist isn’t a genetic disposition or a specific talent. It’s an attitude we can all adopt. It’s a hunger to seize new ground, make connections, and work without a map. If you do those things, you’re an artist.
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If failure is not an option, then neither is success.
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Just saying yes because you can’t bear the short-term pain of saying no is not going to help you do the work.
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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Surprise and differentiation have far more impact than noise does.
SETH GODIN