Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
SETH GODINThe only way to get what you’re worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.
More Seth Godin Quotes
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The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.
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How dare you settle for less when the world has made it so easy for you to be remarkable?
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Getting picked is fine if it happens to you. But it’s not a plan. It’s a version of waiting and hoping.
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Are you copying others? People won’t pay extra for that. You won’t be followed for that.
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Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.
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We fail when we give up too soon.
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Go ahead and act as if your decisions are temporary. Because they are. Be bold, make mistakes, learn a lesson, and fix what doesn’t work. No sweat, no need to hyperventilate.
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Don’t waste time looking for a better pencil: learn to write better.
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The tiny cost of failure…is dwarfed by the huge cost of not trying.
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One bad review doesn’t ruin my day because I realize what a badge of honor it is to get a bit of criticism at all.
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Make a decision. It doesn’t have to be a wise decision or a perfect one. Just make one.
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Why waste a sentence saying nothing?
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Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person’s shoes. There’s no rational, universal course because individuals have different goals, different worldviews and different experiences.
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When exactly were we brainwashed into believing that the best way to earn a living is to have a job?
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So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
SETH GODIN