You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.
SETH GODINThe only way to get what you’re worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.
More Seth Godin Quotes
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Perfect can’t possibly be the goal, we’re left with generous, important and human instead.
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The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
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Are you copying others? People won’t pay extra for that. You won’t be followed for that.
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You can be right or you can have empathy. You can’t do both.
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Make more decisions. That’s the only way to get better at it.
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Your generosity is more important than your perfection.
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Human nature is to need a map. If you’re brave enough to draw one, people will follow.
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Instead of wondering when your next vacation is, maybe you should set up a life you don’t need to escape from.
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Art isn’t only a painting. Art is anything that is creative, passionate and personal. Art is the unique work of a human being created to touch another. Art is created to have an impact, to change someone else.
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As long as you want to please everyone, you won’t please anyone.
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The organizations of the future are filled with smart, fast, flexible people on a mission
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As soon as we associate reading with a test, we’ve missed the point.
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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Your art is the act of taking personal responsibility, challenging the status quo, and changing people.
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If we can fall in love with serving people, creating value, solving problems, building valuable connections and doing work that matters, it makes it far more likely we’re going to do important work
SETH GODIN







