A brand that stands for what all brands stand for stands for nothing much.
SETH GODINThe only way to get what you’re worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.
More Seth Godin Quotes
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Connect, create meaning, make a difference, matter, be missed.
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Leadership is the art of giving people a platform for spreading ideas that work.
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Are you copying others? People won’t pay extra for that. You won’t be followed for that.
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Somewhere in the world, someone is doing something that you decided couldn’t be done.
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Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.
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Your art is the act of taking personal responsibility, challenging the status quo, and changing people.
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Social Networking that matters is helping people archive their goals. Doing it reliably and repeatability so that over time people have an interest in helping you achieve your goals.
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If I fail more than you do, I win.
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Getting picked is fine if it happens to you. But it’s not a plan. It’s a version of waiting and hoping.
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Marketing is no longer about the stuff that you male, but about the stories you tell.
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The organizations of the future are filled with smart, fast, flexible people on a mission
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Finding new ways, more clever ways to interrupt people doesn’t work.
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You don’t win an Olympic gold medal with a few weeks of intensive training.
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There’s nothing wrong with having a plan. Plans are great. But missions are better. Missions survive when plans fail, and plans almost always fail.
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Just because something is easy to measure doesn’t mean it’s important.
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