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Either you defend the status quo, or you invent the future.

Seth Godin

If you can’t state your position in eight words, you don’t have a position.
SETH GODIN

Eight Position States
The best creative solutions don’t come from finding good answers to the questions that are presented… They come from inventing new questions!
SETH GODIN

Answers Creative Findings
Getting picked is fine if it happens to you. But it’s not a plan. It’s a version of waiting and hoping.
SETH GODIN

Fine Plans Waiting
At least at first, the new thing is rarely as good as the old thing was. If you need the alternative to be better than the status quo from the very start, you’ll never begin.
SETH GODIN

Alternatives Needs Old Things
Defending mediocrity is exhausting.
SETH GODIN

Defending Exhausting Mediocrity
Seek out habits that help you overcome fear or inertia. Destroy those that do the opposite.
SETH GODIN

Helping Opposites Overcoming
Nine years of experience is very different from one year of experience, nine times.
SETH GODIN

Different Nine Years
People rarely buy what they need. They buy what they want.
SETH GODIN

Business Entrepreneur People
The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
SETH GODIN

Goal Moving Opportunity
The habit of doing more than is necessary can only be earned through practice.
SETH GODIN

Doing Habit More Practice
Soon is not as good as now.
SETH GODIN

Good Management Now Soon Time
Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.
SETH GODIN

Failure Fear Perseverance
Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person’s shoes. There’s no rational, universal course because individuals have different goals, different worldviews and different experiences.
SETH GODIN

Different Experiences Goal Shoes
Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
SETH GODIN

Marketing Motivation People
No one has ever built a statue to a critic, it’s true. On the other hand, it’s only the people with statues that get pooped on by birds flying by.
SETH GODIN

Bird Hands People
Good enough’ stopped being good enough a long time ago. so why not be great?
SETH GODIN

Enough Long Mediocrity Time

Either you defend the status quo, or you invent the future.

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Either you defend the status quo, or you invent the future.

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