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Facts are irrelevant. What matters is what the consumer believes.

Seth Godin

How dare you settle for less when the world has made it so easy for you to be remarkable?
SETH GODIN

Entrepreneur Social Media World
The habit of doing more than is necessary can only be earned through practice.
SETH GODIN

Doing Habit More Practice
As creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter.
SETH GODIN

Matter might Misguide Perfection
One option is to struggle to be heard whenever you’re in the room… Another is to be the sort of person who is missed when you’re not. The first involves making noise. The second involves making a difference.
SETH GODIN

Differences Making Miss Room Struggle
Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.
SETH GODIN

Anyway Persons Yourself
People rarely buy what they need. They buy what they want.
SETH GODIN

Business Entrepreneur People
We’re all born creative, it takes a little while to become afraid.
SETH GODIN

Born Creative Littles
Social Networking that matters is helping people archive their goals. Doing it reliably and repeatability so that over time people have an interest in helping you achieve your goals.
SETH GODIN

Archive Goal People
A brand that stands for what all brands stand for stands for nothing much.
SETH GODIN

Brands Nothing Stand
The tiny cost of failure…is dwarfed by the huge cost of not trying.
SETH GODIN

Cost Leadership Trying
Do your art. But don’t wreck your art if it doesn’t lend itself to paying the bills. That would be a tragedy.
SETH GODIN

Art Tragedy Wrecks
The status quo is persistent and resistant. It exists because everyone wants it to. Everyone believes that what they’ve got is probably better than the risk and fear that come with change.
SETH GODIN

Believe Risk Want
Art isn’t only a painting. Art is anything that is creative, passionate and personal. Art is the unique work of a human being created to touch another. Art is created to have an impact, to change someone else.
SETH GODIN

Art Being Huaman Impact Unique
Surprise and differentiation have far more impact than noise does.
SETH GODIN

Differentiation Impact Noise
The problem with taking offense is that it’s really hard to figure out what to do with it after you’re done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
SETH GODIN

Better Done Offense Problem Tables
Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
SETH GODIN

Marketing Motivation People

Facts are irrelevant. What matters is what the consumer believes.

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Facts are irrelevant. What matters is what the consumer believes.

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Popular Authors

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