Making promises and keeping them is a great way to build a brand.
SETH GODINFacts are irrelevant. What matters is what the consumer believes.
More Seth Godin Quotes
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Your art is the act of taking personal responsibility, challenging the status quo, and changing people.
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The art, the new, the ability to connect the dots and to make an impact – sooner or later, that can only come from one who creates, not from a teacher and not from a book.
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Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.
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Set up a life you don’t need to escape from.
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Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.
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Loving what you do is almost as important as doing what you love, especially if you need to make a living at it.
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Don’t create for the masses. Create for the people who are your kind of weird.
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Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person’s shoes. There’s no rational, universal course because individuals have different goals, different worldviews and different experiences.
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People rarely buy what they need. They buy what they want.
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Art is a personal act of courage.
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Anyone who says failure is not an option has also ruled out innovation.
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Learning is not watching a video, learning is taking action and seeing what happens.
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Defending mediocrity is exhausting.
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Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.
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Keep starting until you finish.
SETH GODIN