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Facts are irrelevant. What matters is what the consumer believes.

Seth Godin

Your art is the act of taking personal responsibility, challenging the status quo, and changing people.
SETH GODIN

Art People Responsibility
The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
SETH GODIN

Essence Marketing People
Anticipated, personal, and relevant advertising always does better than unsolicited junk.
SETH GODIN

Junk Marketing Unsolicited
Own your dreams. There is no better way to make them happen.
SETH GODIN

Dream Happens Way
Not adding value is the same as taking it away.
SETH GODIN

Adding Value Values
You can raise the bar or you can wait for others to raise it, but it’s getting raised regardless.
SETH GODIN

Bars Mediocrity Waiting
Being aware of your fear is smart. Overcoming it is the mark of a successful person.
SETH GODIN

Fear Inspirational Smart Successful
As long as you want to please everyone, you won’t please anyone.
SETH GODIN

Long Please Want
As creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter.
SETH GODIN

Matter might Misguide Perfection
More than anything else, I think prospects, customers and citizens watch what you do more than they listen to what you say.
SETH GODIN

Citizens Thinking Watches
Human nature is to need a map. If you’re brave enough to draw one, people will follow.
SETH GODIN

Brave Needs People
Playing safe is very risky.
SETH GODIN

Business Playing Risky Safe
Make a decision. It doesn’t have to be a wise decision or a perfect one. Just make one.
SETH GODIN

Business One Perfect Wise
Be bold, make mistakes, learn a lesson, and fix what doesn’t work.
SETH GODIN

Lesson Making Mistakes
The person who fails the most wins.
SETH GODIN

Failing Persons Winning
A book is a souvenir of an idea.
SETH GODIN

Book Ideas

Facts are irrelevant. What matters is what the consumer believes.

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Facts are irrelevant. What matters is what the consumer believes.

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