Remember the Bob Dylan rule: it’s not just a record, it’s a movement.
SETH GODINFacts are irrelevant. What matters is what the consumer believes.
More Seth Godin Quotes
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The best creative solutions don’t come from finding good answers to the questions that are presented… They come from inventing new questions!
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We know what you want to accomplish… The real question is, ‘what are you willing to push through the dip for?’ What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that’s what’s going to actually get done.
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As soon as we associate reading with a test, we’ve missed the point.
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I don’t think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
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Please stop waiting for a map. We reward those who draw maps, not those who follow them.
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Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.
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Don’t create for the masses. Create for the people who are your kind of weird.
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Just because the tide is out, doesn’t mean there is less water in the ocean.
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For most modern marketers, quantity isn’t the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
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You can be right or you can have empathy. You can’t do both.
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Making promises and keeping them is a great way to build a brand.
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Being an artist isn’t a genetic disposition or a specific talent. It’s an attitude we can all adopt. It’s a hunger to seize new ground, make connections, and work without a map. If you do those things, you’re an artist.
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As our society gets more complex and our people get more complacent, the role of the jester is more vital than ever before. Please stop sitting around. We need you to make a ruckus.
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Do you believe in what you do? Every day? It turns out that belief happens to be a brilliant strategy.
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The key to success is to find a way to stand out–to be the purple cow in a field of monochrome Holsteins.
SETH GODIN