Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
RAY KROCThe body without soul is no longer at the sacrifice. At the day of death it come to rebirth. The divine spirit will make the soul rejoice seeing the eternity of the world.
More Ray Kroc Quotes
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If my competitor were drowning I’d stick a hose in his mouth and turn on the water.
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That’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.
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McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
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If you have time to lean, you have time to clean.
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You must perfect every fundamental of your business if you expect it to perform well.
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We need god to prosper those without him will not.
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I suffer with you. I’ve never seen such stupid ballplaying in all my life!
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If you’ve got time to lean, you’ve got time to clean.
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You’re only as good as the people you hire.
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When the exhausted Sun takes up his cycle then my prophecy and threats will be accomplished.
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When you’re green, your growing. When you’re ripe, you rot.
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Adversity can strengthen you if you have the will to grind it out.
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All money means to me is a pride in accomplishment.
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No one of us is more important than the rest of us.
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If you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
RAY KROC