To be successful, you must be daring, be first and be different.
RAY KROCThe body without soul is no longer at the sacrifice. At the day of death it come to rebirth. The divine spirit will make the soul rejoice seeing the eternity of the world.
More Ray Kroc Quotes
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Nothing in the world can one imagine beforehand,not the least thing,everything is made up of so many unique particulars that cannot be forseen.
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After there is great trouble among mankind, a greater one is prepared. The great mover of the universe will renew time, rain, blood, thirst, famine, steel weapons and disease. In the heavens, a fire seen.
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The definition of salesmanship is the gentle art of letting the customer have it your way.
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If you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
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We take the hamburger business more seriously than anyone else.
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If you have time to lean, you have time to clean.
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That’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.
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You must perfect every fundamental of your business if you expect it to perform well.
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We provide food that customers love, day after day after day. People just want more of it.
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No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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In my experience, good executives don’t make mistakes.
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If my competitor were drowning I’d stick a hose in his mouth and turn on the water.
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I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
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Luck is a dividend of sweat.
RAY KROC






