McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
RAY KROCThe body without soul is no longer at the sacrifice. At the day of death it come to rebirth. The divine spirit will make the soul rejoice seeing the eternity of the world.
More Ray Kroc Quotes
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I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
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If you’re not a risk taker, you should get the hell out of business.
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No one of us is more important than the rest of us.
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Look after the customer and the business will take care of itself.
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None of Us is as Good as All of Us.
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We need god to prosper those without him will not.
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In business for yourself, but not by yourself.
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It is no achievement to walk a tightrope laid flat on the floor.
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If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
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There’s almost nothing you can’t accomplish if you set your mind to it.
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I believe in God, family, and McDonald’s. And in the office, that order is reversed.
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Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
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No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
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Adversity can strengthen you if you have the will to grind it out.
RAY KROC






