McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
RAY KROCNo one of us is more important than the rest of us.
More Ray Kroc Quotes
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.
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The organization cannot trust the individual; the individual must trust the organization.
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Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
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Customers tend to avoid a restaurant that’s going aswamp in its own sludge.
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We provide food that customers love, day after day after day. People just want more of it.
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We take the hamburger business more seriously than anyone else.
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Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
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You’ll learn more about a road by traveling it than by consulting all the maps in the world.
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The definition of salesmanship is the gentle art of letting the customer have it your way.
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It is no achievement to walk a tightrope laid flat on the floor.
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Look after the customer and the business will take care of itself.
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All money means to me is a pride in accomplishment.
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To an old leader will be born an idiot heir, weak both in knowledge and in war.
RAY KROC