It is no achievement to walk a tightrope laid flat on the floor.
RAY KROCNo one of us is more important than the rest of us.
More Ray Kroc Quotes
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It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.
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You’re only as good as the people you hire.
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The more I help others to succeed, the more I succeed.
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In the City of God there will be a great thunder, Two brothers torn apart by Chaos, while the fortress endures, the great leader will succumb, The third big war will begin when the big city is burning.
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I don’t believe in saturation. We’re thinking and talking worldwide.
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Adversity can strengthen you if you have the will to grind it out.
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Luck is a dividend of sweat. The more you sweat, the luckier you get.
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All money means to me is a pride in accomplishment.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
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You must perfect every fundamental of your business if you expect it to perform well.
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After there is great trouble among mankind, a greater one is prepared. The great mover of the universe will renew time, rain, blood, thirst, famine, steel weapons and disease. In the heavens, a fire seen.
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No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
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Look after the customer and the business will take care of itself.
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That’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.
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The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
RAY KROC






