We take the hamburger business more seriously than anyone else.
RAY KROCI guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
More Ray Kroc Quotes
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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Visions of McDonald’s restaurants dotting crossroads all over the country paraded through my brain. I don’t believe in saturation. We’re thinking and talking worldwide.
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If you’re not a risk taker, you should get the hell out of business.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
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If you have time to lean, you have time to clean.
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That’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.
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Customers tend to avoid a restaurant that’s going aswamp in its own sludge.
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If you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
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I believe in God, family, and McDonald’s. And in the office, that order is reversed.
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I wasn’t prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
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I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.
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All money means to me is a pride in accomplishment.
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If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
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We provide food that customers love, day after day after day. People just want more of it.
RAY KROC






