There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
RAY KROCIn the City of God there will be a great thunder, Two brothers torn apart by Chaos, while the fortress endures, the great leader will succumb, The third big war will begin when the big city is burning.
More Ray Kroc Quotes
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I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
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I suffer with you. I’ve never seen such stupid ballplaying in all my life!
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
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The organization cannot trust the individual; the individual must trust the organization.
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Creativity is a highfalutin’ word for the work I have to do between now and Tuesday.
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Mankind will discover objects in space sent to us by the watchers.
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The third big war will begin when the big city is burning.
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It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.
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I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.
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To an old leader will be born an idiot heir, weak both in knowledge and in war.
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Look after the customer and the business will take care of itself.
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If you’ve got time to lean, you’ve got time to clean.
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The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
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If you have time to lean, you have time to clean.
RAY KROC