The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
RAY KROCThe two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
RAY KROCMankind will discover objects in space sent to us by the watchers.
RAY KROCWhen you’re green, your growing. When you’re ripe, you rot.
RAY KROCOur aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
RAY KROCYou must perfect every fundamental of your business if you expect it to perform well.
RAY KROCThat’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.
RAY KROCIf you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
RAY KROCMcDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
RAY KROCIn my experience, good executives don’t make mistakes.
RAY KROCNothing in the world can one imagine beforehand,not the least thing,everything is made up of so many unique particulars that cannot be forseen.
RAY KROCUnderstanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
RAY KROCIt is no achievement to walk a tightrope laid flat on the floor.
RAY KROCTomorrow at sunrise I shall no longer be here.
RAY KROCThere are things money can’t buy and hard work can’t win. One of them is happiness.
RAY KROCLuck is a dividend of sweat. The more you sweat, the luckier you get.
RAY KROCHappiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
RAY KROC