Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
RAY KROCThere’s almost nothing you can’t accomplish if you set your mind to it.
More Ray Kroc Quotes
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I suffer with you. I’ve never seen such stupid ballplaying in all my life!
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Customers tend to avoid a restaurant that’s going aswamp in its own sludge.
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There are things money can’t buy and hard work can’t win. One of them is happiness.
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Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
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You’re only as good as the people you hire.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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I believe in God, family, and McDonald’s. And in the office, that order is reversed.
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Are you green and growing or ripe and rotting?
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No one of us is more important than the rest of us.
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It is no achievement to walk a tightrope laid flat on the floor.
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There’s a lot more future in hamburgers than in baseball.
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I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
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The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
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I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
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Adversity can strengthen you if you have the will to grind it out.
RAY KROC