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There’s almost nothing you can’t accomplish if you set your mind to it.

Ray Kroc

Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
RAY KROC

Difficult Myself Perfection
I was an overnight success all right, but 30 years is a long, long night.
RAY KROC

Fame Myself Popular Right Success Time
The first dollar is the most you will get if you don’t love what you are doing.
RAY KROC

Job Love Money Yourself
I wasn’t prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
RAY KROC

Big Preparation Room Thinking Writing Yourself
When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
RAY KROC

Bad Build Cost Time Wait
Look after the customer and the business will take care of itself.
RAY KROC

Business Customer Priority Success
When you’re green, your growing. When you’re ripe, you rot.
RAY KROC

Deep Growth Yourself
Are you green and growing or ripe and rotting?
RAY KROC

Age Growth Yourself
Visions of McDonald’s restaurants dotting crossroads all over the country paraded through my brain. I don’t believe in saturation. We’re thinking and talking worldwide.
RAY KROC

Believe Country Head International Talk Thinking Vision World
It is no achievement to walk a tightrope laid flat on the floor.
RAY KROC

Achievement Floor Walk
We provide food that customers love, day after day after day. People just want more of it.
RAY KROC

Customer Day Food Love People Success Thrive
Mankind will discover objects in space sent to us by the watchers.
RAY KROC

Discover Kind Man
There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
RAY KROC

Accomplishment Happiness Pride Risk Walk
The organization cannot trust the individual; the individual must trust the organization.
RAY KROC

Organization Person Trust
I suffer with you. I’ve never seen such stupid ballplaying in all my life!
RAY KROC

Life Myself Stupidity Suffering
None of Us is as Good as All of Us.
RAY KROC

Goodness Inspirational Team Work

There’s almost nothing you can’t accomplish if you set your mind to it.

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There’s almost nothing you can’t accomplish if you set your mind to it.

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