Creativity is a highfalutin’ word for the work I have to do between now and Tuesday.
RAY KROCAfter there is great trouble among mankind, a greater one is prepared. The great mover of the universe will renew time, rain, blood, thirst, famine, steel weapons and disease. In the heavens, a fire seen.
More Ray Kroc Quotes
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Understanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
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All money means to me is a pride in accomplishment.
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That’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.
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I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
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Customers tend to avoid a restaurant that’s going aswamp in its own sludge.
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Visions of McDonald’s restaurants dotting crossroads all over the country paraded through my brain. I don’t believe in saturation. We’re thinking and talking worldwide.
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We have an obligation to give something back to the community that gives so much to us.
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We provide food that customers love, day after day after day. People just want more of it.
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The third big war will begin when the big city is burning.
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It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.
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Luck is a dividend of sweat. The more you sweat, the luckier you get.
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I wasn’t prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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Nothing in the world can one imagine beforehand,not the least thing,everything is made up of so many unique particulars that cannot be forseen.
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When the exhausted Sun takes up his cycle then my prophecy and threats will be accomplished.
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No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
RAY KROC