I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
RAY KROCAfter there is great trouble among mankind, a greater one is prepared. The great mover of the universe will renew time, rain, blood, thirst, famine, steel weapons and disease. In the heavens, a fire seen.
More Ray Kroc Quotes
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I believe in God, family, and McDonald’s. And in the office, that order is reversed.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
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I suffer with you. I’ve never seen such stupid ballplaying in all my life!
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Look after the customer and the business will take care of itself.
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Adversity can strengthen you if you have the will to grind it out.
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After there is great trouble among mankind, a greater one is prepared. The great mover of the universe will renew time, rain, blood, thirst, famine, steel weapons and disease. In the heavens, a fire seen.
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If my competitor were drowning I’d stick a hose in his mouth and turn on the water.
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McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
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You’re only as good as the people you hire.
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Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
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That’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.
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You must perfect every fundamental of your business if you expect it to perform well.
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If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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If you believe in it, and you believe in it hard, it is impossible to fail.
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