While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.
RAY KROCYou’re only as good as the people you hire.
More Ray Kroc Quotes
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
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We need god to prosper those without him will not.
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Visions of McDonald’s restaurants dotting crossroads all over the country paraded through my brain. I don’t believe in saturation. We’re thinking and talking worldwide.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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I was an overnight success all right, but 30 years is a long, long night.
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The third big war will begin when the big city is burning.
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There’s almost nothing you can’t accomplish if you set your mind to it.
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If you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
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If you’re not a risk taker, you should get the hell out of business.
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The more I help others to succeed, the more I succeed.
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It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.
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There’s a lot more future in hamburgers than in baseball.
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I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.
RAY KROC