I wasn’t prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
RAY KROCMcDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
More Ray Kroc Quotes
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When you’re green, your growing. When you’re ripe, you rot.
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In business for yourself, but not by yourself.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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You must perfect every fundamental of your business if you expect it to perform well.
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Look after the customer and the business will take care of itself.
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If you have time to lean, you have time to clean.
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There’s almost nothing you can’t accomplish if you set your mind to it.
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We take the hamburger business more seriously than anyone else.
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That’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.
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Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
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To an old leader will be born an idiot heir, weak both in knowledge and in war.
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You’ll learn more about a road by traveling it than by consulting all the maps in the world.
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After there is great trouble among mankind, a greater one is prepared. The great mover of the universe will renew time, rain, blood, thirst, famine, steel weapons and disease. In the heavens, a fire seen.
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The more I help others to succeed, the more I succeed.
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Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
RAY KROC