If you believe in it, and you believe in it hard, it is impossible to fail.
RAY KROCMcDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
More Ray Kroc Quotes
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There’s a lot more future in hamburgers than in baseball.
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Look after the customer and the business will take care of itself.
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If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
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In business for yourself, but not by yourself.
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Mankind will discover objects in space sent to us by the watchers.
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We provide food that customers love, day after day after day. People just want more of it.
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I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.
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The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
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Understanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
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Visions of McDonald’s restaurants dotting crossroads all over the country paraded through my brain. I don’t believe in saturation. We’re thinking and talking worldwide.
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Luck is a dividend of sweat. The more you sweat, the luckier you get.
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The third big war will begin when the big city is burning.
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There are things money can’t buy and hard work can’t win. One of them is happiness.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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If you have time to lean, you have time to clean.
RAY KROC