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McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.

Ray Kroc

The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
RAY KROC

Action Key Place Recognition Right Success
Creativity is a highfalutin’ word for the work I have to do between now and Tuesday.
RAY KROC

Creativity Job Myself Word Work
I wasn’t prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
RAY KROC

Big Preparation Room Thinking Writing Yourself
I believe in God, family, and McDonald’s. And in the office, that order is reversed.
RAY KROC

Believe Family God Myself Order Reverse
The quality of a leader is reflected in the standards they set for themselves.
RAY KROC

Leadership Quality Reflection Standard
The more I help others to succeed, the more I succeed.
RAY KROC

Generosity Help Kindness Myself Success
In the City of God there will be a great thunder, Two brothers torn apart by Chaos, while the fortress endures, the great leader will succumb, The third big war will begin when the big city is burning.
RAY KROC

Beginning Brother City Endurance God Greatness
The third big war will begin when the big city is burning.
RAY KROC

Beginning Big Burn City War
When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
RAY KROC

Bad Build Cost Time Wait
I suffer with you. I’ve never seen such stupid ballplaying in all my life!
RAY KROC

Life Myself Stupidity Suffering
It is no achievement to walk a tightrope laid flat on the floor.
RAY KROC

Achievement Floor Walk
From the calm morning, the end will come when of the dancing horse the number of circles will be nine.
RAY KROC

Calm Dance Morning
To an old leader will be born an idiot heir, weak both in knowledge and in war.
RAY KROC

Idiot Knowledge Leadership Old War Weakness
If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
RAY KROC

Cleaning Myself Ocean Quality Repeat Service Thinking Time Value Word
We provide food that customers love, day after day after day. People just want more of it.
RAY KROC

Customer Day Food Love People Success Thrive
There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
RAY KROC

Accomplishment Happiness Pride Risk Walk

McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.

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McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.

Related Topics

Popular Authors

More Ray Kroc Quotes