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Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window.

Peter Drucker

Intelligence, imagination, and knowledge are essential resources, but only effectiveness converts them into results.
PETER DRUCKER

Imagination Intelligence Result
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
PETER DRUCKER

Customer Himself Understand
If you want something new, you have to stop doing something old.
PETER DRUCKER

Inspirational Stop Yourself
Business has only two functions – marketing and innovation.
PETER DRUCKER

Business Innovation
Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window.
PETER DRUCKER

Drive Future Light Night Road
Like so many brilliant people, he believes that ideas move mountains. But bulldozers move mountains; ideas show where the bulldozers should go to work.
PETER DRUCKER

Believe Himself Ideas People
Managing yourself requires taking responsibility for relationships.
PETER DRUCKER

Relationship Responsibility Yourself
By themselves, character and integrity do not accomplish anything. But their absence faults everything else. Here, therefore, is the one area where weakness is a disqualification by itself rather than a limitation on performance capacity and strength.
PETER DRUCKER

Accomplishment Character Integrity Limitation Strength Weakness
There is no such thing as a good man. Good for what? is the question.
PETER DRUCKER

Goodness Man Philosophy
Follow effective action with quiet reflection. From the quiet reflection will come even more effective action.
PETER DRUCKER

Action Deep Inspirational Quiet Reflection
Entrepreneurship is risky mainly because so few of the so-called entrepreneurs know what they are doing.
PETER DRUCKER

Entrepreneur Risk
There is nothing quite so useless, as doing with great efficiency, something that should not be done at all.
PETER DRUCKER

Greatness Quite Wasted Time
The most important thing in communication is to hear what isn’t being said.
PETER DRUCKER

Communication Deep Important
The computer is a moron.
PETER DRUCKER

Stupidity Technology
A person can perform only from strength. One cannot build performance on weakness, let alone on something one cannot do at all.
PETER DRUCKER

Alone Person Strength Weakness
The three most charismatic leaders in this century inflicted more suffering on the human race than almost any trio in history: Hitler, Stalin, and Mao. What matters is not the leader’s charisma. What matters is the leader’s mission.
PETER DRUCKER

History Human Leadership Suffering

Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window.

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Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window.

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