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Keep your eye on the task, not on yourself. The task matters, and you are a servant.

Peter Drucker

The computer is a moron.
PETER DRUCKER

Stupidity Technology
Business has only two functions – marketing and innovation.
PETER DRUCKER

Business Innovation
Working on the right things is what makes knowledge work effective.
PETER DRUCKER

Inspirational Knowledge Right
The most serious mistakes are not being made as a result of wrong answers. The true dangerous thing is asking the wrong question.
PETER DRUCKER

Danger Result True Wrong
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
PETER DRUCKER

Customer Himself Understand
There is nothing quite so useless, as doing with great efficiency, something that should not be done at all.
PETER DRUCKER

Greatness Quite Wasted Time
Entrepreneurship is risky mainly because so few of the so-called entrepreneurs know what they are doing.
PETER DRUCKER

Entrepreneur Risk
Results are obtained by exploiting opportunities, not by solving problems.
PETER DRUCKER

Opportunity Problem Result
The less an organization has to do to produce results, the better it does its job.
PETER DRUCKER

Better Business Job Result
The purpose of business is to create and keep a customer.
PETER DRUCKER

Business Creation Customer Purpose
A well-managed factory is boring. Nothing exciting happens in it because the crises have been anticipated and have been converted into routine.
PETER DRUCKER

Business Excitement
It takes far more energy and work to improve from incompetence to mediocrity than it takes to improve from first-rate performance to excellence.
PETER DRUCKER

Excellence Improvement
When a subject becomes totally obsolete we make it a required course.
PETER DRUCKER

Education Important
Meetings are by definition a concession to deficient organization For one either meets or one works. One cannot do both at the same time.
PETER DRUCKER

Business Job Oneself Time
The first rule in decision-making is that one does not make a decision unless there is disagreement.
PETER DRUCKER

Decision Oneself Rule
Management is about human beings. Its task is to make people capable of joint performance, to make their strengths effective and their weaknesses irrelevant.
PETER DRUCKER

Human People Strength Weakness

Keep your eye on the task, not on yourself. The task matters, and you are a servant.

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Keep your eye on the task, not on yourself. The task matters, and you are a servant.

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