The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
PETER DRUCKERRank does not confer privilege or give power. It imposes responsibility.
More Peter Drucker Quotes
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The first rule in decision-making is that one does not make a decision unless there is disagreement.
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Whenever you see a successful business, someone once made a courageous decision.
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This defines entrepreneur and entrepreneurship – the entrepreneur always searches for change, responds to it, and exploits it as an opportunity.
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Intelligence, imagination, and knowledge are essential resources, but only effectiveness converts them into results.
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The three most charismatic leaders in this century inflicted more suffering on the human race than almost any trio in history: Hitler, Stalin, and Mao. What matters is not the leader’s charisma. What matters is the leader’s mission.
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Management is doing things right; leadership is doing the right things.
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One cannot hire a hand – the whole man always comes with it.
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Efficiency is doing the thing right. Effectiveness is doing the right thing.
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The most serious mistakes are not being made as a result of wrong answers. The true dangerous thing is asking the wrong question.
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Rank does not confer privilege or give power. It imposes responsibility.
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Business has only two functions – marketing and innovation.
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To be sure, the fundamental task of management remains the same: to make people capable of joint performance through common goals, common values, the right structure, and the training and development they need to perform and to respond to change.
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Entrepreneurship is neither a science nor an art. It is a practice.
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A decision without an alternative is a desperate gambler’s throw.
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Keep your eye on the task, not on yourself. The task matters, and you are a servant.
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