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Business has only two functions – marketing and innovation.

Peter Drucker

Rank does not confer privilege or give power. It imposes responsibility.
PETER DRUCKER

Power Privilege Responsibility
There is only one valid definition of business purpose: to create a customer.
PETER DRUCKER

Business Creation Customer Purpose
People who don’t take risks generally make about two big mistakes a year.
PETER DRUCKER

Mistake People Risk
Effective executives know that their subordinates are paid to perform and not to please their superiors.
PETER DRUCKER

Job Pay
Effectiveness must be learned.
PETER DRUCKER

Learning One Liner
The less an organization has to do to produce results, the better it does its job.
PETER DRUCKER

Better Business Job Result
Unless commitment is made, there are only promises and hopes; but no plans.
PETER DRUCKER

Commitment Hope Planning Promise
Managing yourself requires taking responsibility for relationships.
PETER DRUCKER

Relationship Responsibility Yourself
Business has only two functions – marketing and innovation.
PETER DRUCKER

Business Innovation
The first rule in decision-making is that one does not make a decision unless there is disagreement.
PETER DRUCKER

Decision Oneself Rule
A well-managed factory is boring. Nothing exciting happens in it because the crises have been anticipated and have been converted into routine.
PETER DRUCKER

Business Excitement
This defines entrepreneur and entrepreneurship – the entrepreneur always searches for change, responds to it, and exploits it as an opportunity.
PETER DRUCKER

Change Entrepreneur Opportunity Search
1. What is our mission? 2. Who is our customer? 3. What does the customer value? 4. What are our results? 5. What is our plan?
PETER DRUCKER

Customer Mission Ourselves Planning Result
The most serious mistakes are not being made as a result of wrong answers. The true dangerous thing is asking the wrong question.
PETER DRUCKER

Danger Result True Wrong
So much of what we call management consists in making it difficult for people to work.
PETER DRUCKER

Difficult People
The three most charismatic leaders in this century inflicted more suffering on the human race than almost any trio in history: Hitler, Stalin, and Mao. What matters is not the leader’s charisma. What matters is the leader’s mission.
PETER DRUCKER

History Human Leadership Suffering

Business has only two functions – marketing and innovation.

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Business has only two functions – marketing and innovation.

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