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Business has only two functions – marketing and innovation.

Peter Drucker

Keep your eye on the task, not on yourself. The task matters, and you are a servant.
PETER DRUCKER

Eyes Job Yourself
Working on the right things is what makes knowledge work effective.
PETER DRUCKER

Inspirational Knowledge Right
A decision without an alternative is a desperate gambler’s throw.
PETER DRUCKER

Choice Decision
Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window.
PETER DRUCKER

Drive Future Light Night Road
Effectiveness must be learned.
PETER DRUCKER

Learning One Liner
Innovation is the specific instrument of entrepreneurship the act that endows resources with a new capacity to create wealth.
PETER DRUCKER

Act Creation Entrepreneur Innovation Money
A person can perform only from strength. One cannot build performance on weakness, let alone on something one cannot do at all.
PETER DRUCKER

Alone Person Strength Weakness
Efficiency is doing the thing right. Effectiveness is doing the right thing.
PETER DRUCKER

Efficient Moral Right
The less an organization has to do to produce results, the better it does its job.
PETER DRUCKER

Better Business Job Result
Success in the knowledge economy comes to those who know themselves – their strengths, their values, and how they best perform.
PETER DRUCKER

Knowledge Strength Success Value
Management is doing things right; leadership is doing the right things.
PETER DRUCKER

Deep Different Leadership Right
Effective leadership is not about making speeches or being liked; leadership is defined by results not attributes.
PETER DRUCKER

Character Leadership Result
Rank does not confer privilege or give power. It imposes responsibility.
PETER DRUCKER

Power Privilege Responsibility
The most important thing in communication is to hear what isn’t being said.
PETER DRUCKER

Communication Deep Important
Results are obtained by exploiting opportunities, not by solving problems.
PETER DRUCKER

Opportunity Problem Result
A well-managed factory is boring. Nothing exciting happens in it because the crises have been anticipated and have been converted into routine.
PETER DRUCKER

Business Excitement

Business has only two functions – marketing and innovation.

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Business has only two functions – marketing and innovation.

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