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The leader must own everything in his or her world.

Jocko Willink

Our freedom to operate and maneuver had increased substantially through disciplined procedures. Discipline equals freedom.
JOCKO WILLINK

Discipline Equality Freedom Ourselves
Leadership is simple, but not easy.
JOCKO WILLINK

Easy Leadership Simplicity
Good leaders don’t make excuses.
JOCKO WILLINK

Goodness Leadership One Liner
There is no easy way.
JOCKO WILLINK

Easy Hard Time Inspirational
To not move around, observe, and analyze, in order to make the best decisions possible, was to fail as a leader and fail the team.
JOCKO WILLINK

Best Decision Failure Leadership Possible Team
Don’t fight stress. Embrace it. Turn it on itself. Use it to make yourself sharper and more alert. Use it to make you think and learn and get better and smarter and more effective. Use the stress to make you a better you.
JOCKO WILLINK

Fight Learning Thinking
A good leader does not get bogged down in the minutia of a tactical problem at the expense of strategic success.
JOCKO WILLINK

Goodness Leadership Problem Success
There is no one else to blame. The leader must acknowledge mistakes and admit failures, take ownership of them, and develop a plan to win.
JOCKO WILLINK

Blame Development Failure Leadership Mistake Oneself Win
Leaders must always operate with the understanding that they are part of something greater than themselves and their own personal interests.
JOCKO WILLINK

Greatness Leadership Understand
Once people stop making excuses, stop blaming others, and take ownership of everything in their lives, they are compelled to take action to solve their problems.
JOCKO WILLINK

Action Blame Live People Problem
Relax. Look around. Make a call.
JOCKO WILLINK

Action Breathe Inspirational See
Although discipline demands control and asceticism, it actually results in freedom. When you have the discipline to get up early, you are rewarded with more free time.
JOCKO WILLINK

Control Discipline Freedom Result Time
People do not follow robots.
JOCKO WILLINK

People Technology
Decisively engaged?
JOCKO WILLINK

Decision Marriage
We wrote this so that the leadership lessons can continue to impact teams beyond the battlefield in all leadership situations—any company, team, or organization in which a group of people strives to achieve a goal and accomplish a mission.
JOCKO WILLINK

Accomplishment Company Leadership Lesson People Team
Good leaders are rare; bad leaders are common.
JOCKO WILLINK

Bad Goodness Leadership

The leader must own everything in his or her world.

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The leader must own everything in his or her world.

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