“Decisively engaged?”

Once people stop making excuses, stop blaming others, and take ownership of everything in their lives, they are compelled to take action to solve their problems.

There are no bad units, only bad officers. This captures the essence of what Extreme Ownership is all about.

Although discipline demands control and asceticism, it actually results in freedom. When you have the discipline to get up early, you are rewarded with more free time.

More than a decade of continuous war and tough combat operations in Iraq and Afghanistan gave birth to a new generation of leaders in the ranks of America’s fighting forces.

Whether on the battlefield or in the business world, leaders must be comfortable accepting some level of risk.

Most important of all, he believed winning was possible.

I had to take ownership of everything that went wrong. Despite the tremendous blow to my reputation and to my ego, it was the right thing to do—the only thing to do. I

The infamous they.

To not move around, observe, and analyze, in order to make the best decisions possible, was to fail as a leader and fail the team.

Calm but not robotic, logical but not devoid of emotions.

All animals, including humans, need to see the connection between action and consequence in order to learn or react appropriately.

In the SEAL Teams, the bond of our brotherhood is our strongest weapon. If you take that away from us, we lose our most important quality as a team.

A leader must lead but also be ready to follow. Sometimes, another member of the team—perhaps a subordinate or direct report—might be in a better position to develop a plan, make a decision, or lead through a specific situation.

The best leaders are not driven by ego or personal agendas.

Is this what I want to be? This? Is this all I’ve got—is this everything I can give? Is this going to be my life? Do I accept that?

The most fundamental and important truths at the heart of Extreme Ownership: there are no bad teams, only bad leaders.

It does not take much strength to do things, but it requires great strength to decide on what to do.

There’s no difference between one’s killing and making decisions that will send others to kill. It’s exactly the same thing, or even worse.

I decided I was sick of trying to figure out what everybody else wanted, and I should just decide what I want, and be honest, and not spend all my time guessing.

Only when a woman decides not to have children, can a woman live like a man. That’s what I’ve done.

You will rarely make wise decisions if you surround yourself with fools

I wear my sort of clothes to save me the trouble of deciding which clothes to wear.

If I was going to go into an office I wanted it to be with people I would choose to be around even if we didn’t have to work together and so that was one of the major reasons why I decided out of all the different companies we invested in to work with Zappos.

She decided to name the stars. And as each one fell from the sky, her body got warmer. Her heart opened.