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In the business world, and in life, there are inherent complexities. It is critical to keep plans and communication simple.

Jocko Willink

As a leader, it is up to you to explain the bigger picture to him—and to all your front line leaders. That is a critical component of leadership
JOCKO WILLINK

Explanation Leadership Photograpgh
We learned that leadership requires belief in the mission and unyielding perseverance to achieve victory, particularly when doubters question whether victory is even possible.
JOCKO WILLINK

Achievement Belief Leadership Learning Perseverance Possible Victory
For this reason, they must believe in the cause for which they are fighting.
JOCKO WILLINK

Believe Fight Inspirational Reason
I can remember many times when my boat crew struggled. It was easy to make excuses for our team’s performance and why it wasn’t what it should have been. But I learned that good leaders don’t make excuses. Instead, they figure out a way to get it done and win.
JOCKO WILLINK

Goodness Leadership Learning Myself Remember Struggle Time Win
Don’t expect to be motivated every day to get out there and make things happen. You won’t be. Don’t count on motivation. Count on Discipline.
JOCKO WILLINK

Discipline Expectation Motivational
There are no bad units, only bad officers. This captures the essence of what Extreme Ownership is all about.
JOCKO WILLINK

Bad Control Politics
More than a decade of continuous war and tough combat operations in Iraq and Afghanistan gave birth to a new generation of leaders in the ranks of America’s fighting forces.
JOCKO WILLINK

Born Fight Force Leadership Tough War
I had to take ownership of everything that went wrong. Despite the tremendous blow to my reputation and to my ego, it was the right thing to do—the only thing to do. I
JOCKO WILLINK

Myself Reputation Responsibility Right Time
It’s not what you preach, it’s what you tolerate.
JOCKO WILLINK

Deep Tolerance Yourself
The greatest of these was the recognition that leadership is the most important factor on the battlefield, the single greatest reason behind the success of any team.
JOCKO WILLINK

Greatness Leadership Team
Good leaders don’t make excuses.
JOCKO WILLINK

Goodness Leadership One Liner
The most fundamental and important truths at the heart of Extreme Ownership: there are no bad teams, only bad leaders.
JOCKO WILLINK

Bad Fundamental Heart Important Leadership Team Truth
Leadership requires finding the equilibrium in the dichotomy of many seemingly contradictory qualities, between one extreme and another.
JOCKO WILLINK

Leadership Quality
The Warrior Kid treats people with respect, doesn’t judge them.
JOCKO WILLINK

Judgement People Respect Warrior
Relax. Look around. Make a call.
JOCKO WILLINK

Action Breathe Inspirational See
The infamous they.
JOCKO WILLINK

Famous One Liner

In the business world, and in life, there are inherent complexities. It is critical to keep plans and communication simple.

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In the business world, and in life, there are inherent complexities. It is critical to keep plans and communication simple.

Related Topics

Popular Authors

More Jocko Willink Quotes