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In the business world, and in life, there are inherent complexities. It is critical to keep plans and communication simple.

Jocko Willink

Our egos don’t like to take blame.
JOCKO WILLINK

Blame Ourselves
Even the most competent of leaders can be overwhelmed if they try to tackle multiple problems or a number of tasks simultaneously.
JOCKO WILLINK

Leadership Problem Try
Good leaders don’t make excuses.
JOCKO WILLINK

Goodness Leadership One Liner
The greatest of these was the recognition that leadership is the most important factor on the battlefield, the single greatest reason behind the success of any team.
JOCKO WILLINK

Greatness Leadership Team
I had to take ownership of everything that went wrong. Despite the tremendous blow to my reputation and to my ego, it was the right thing to do—the only thing to do. I
JOCKO WILLINK

Myself Reputation Responsibility Right Time
Good leaders are rare; bad leaders are common.
JOCKO WILLINK

Bad Goodness Leadership
The best leaders are not driven by ego or personal agendas.
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Leadership Virtue
We wrote this so that the leadership lessons can continue to impact teams beyond the battlefield in all leadership situations—any company, team, or organization in which a group of people strives to achieve a goal and accomplish a mission.
JOCKO WILLINK

Accomplishment Company Leadership Lesson People Team
Instead of letting the situation dictate our decisions, we must dictate the situation.
JOCKO WILLINK

Control Decision Ourselves
Don’t expect to be motivated every day to get out there and make things happen. You won’t be. Don’t count on motivation. Count on Discipline.
JOCKO WILLINK

Discipline Expectation Motivational
The most impressive thing about this improvement in performance was that it did not come from a major process change or an advance in technology. Instead, it came through a leadership principle that has been around for ages: Simple.
JOCKO WILLINK

Age Change Improvement Leadership Simplicity Technology
After all, there can be no leadership where there is no team.
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Leadership Team
Stop researching every aspect of it and reading all about it and debating the pros and cons of it, Start doing it.
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Reading Start
Get after it.
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Inspirational One Liner
Establishing an effective and repeatable planning process is critical to the success of any team.
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Establishment Planning Success Team
Motivation is fickle. It comes and goes.
JOCKO WILLINK

Motivational One Liner

In the business world, and in life, there are inherent complexities. It is critical to keep plans and communication simple.

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In the business world, and in life, there are inherent complexities. It is critical to keep plans and communication simple.

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