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The test for a successful brief is simple: Do the team and the supporting elements understand it?

Jocko Willink

The most impressive thing about this improvement in performance was that it did not come from a major process change or an advance in technology. Instead, it came through a leadership principle that has been around for ages: Simple.
JOCKO WILLINK

Age Change Improvement Leadership Simplicity Technology
We wrote this so that the leadership lessons can continue to impact teams beyond the battlefield in all leadership situations—any company, team, or organization in which a group of people strives to achieve a goal and accomplish a mission.
JOCKO WILLINK

Accomplishment Company Leadership Lesson People Team
The goal of leadership seems simple: to get people to do what they need to do to support the mission and the team.
JOCKO WILLINK

Friendship Goal Simplicity Support Team
The only meaningful measure for a leader is whether the team succeeds or fails.
JOCKO WILLINK

Failure Success Team
His realistic assessment, acknowledgment of failure, and ownership of the problem were key to developing a plan to improve performance and ultimately win.
JOCKO WILLINK

Development Failure Himself Improvement Problem Win
The focus must always be on how to best accomplish the mission.
JOCKO WILLINK

Accomplishment Best Focus
There is no one else to blame. The leader must acknowledge mistakes and admit failures, take ownership of them, and develop a plan to win.
JOCKO WILLINK

Blame Development Failure Leadership Mistake Oneself Win
The greatest of these was the recognition that leadership is the most important factor on the battlefield, the single greatest reason behind the success of any team.
JOCKO WILLINK

Greatness Leadership Team
But, in fact, discipline is the pathway to freedom.
JOCKO WILLINK

Discipline Freedom
When it comes to standards, as a leader, it’s not what you preach, it’s what you tolerate.
JOCKO WILLINK

Leadership Philosophy Tolerance
Extreme Ownership. Leaders must own everything in their world. There is no one else to blame.
JOCKO WILLINK

Blame Leadership World
Generally, when a leader struggles, the root cause behind the problem is that the leader has leaned too far in one direction and steered off course. Awareness.
JOCKO WILLINK

Direction Leader Problem Struggle
A leader must lead but also be ready to follow. Sometimes, another member of the team—perhaps a subordinate or direct report—might be in a better position to develop a plan, make a decision, or lead through a specific situation.
JOCKO WILLINK

Decision Development Leadership Team
There is no growth in the comfort zone.
JOCKO WILLINK

Comfortable Growth One Liner
There are no bad units, only bad officers. This captures the essence of what Extreme Ownership is all about.
JOCKO WILLINK

Bad Control Politics
Motivation is fickle. It comes and goes.
JOCKO WILLINK

Motivational One Liner

The test for a successful brief is simple: Do the team and the supporting elements understand it?

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The test for a successful brief is simple: Do the team and the supporting elements understand it?

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